Welcome to Lessons in PR, an ongoing series of public relations tips and advice from the professionals at Matter Communications. Have your own tip to submit? Respond in the comments or email vboynton@matternow.com. Ever lost a client because you didn’t “gel”? Ever had a project slip through your fingers, and you know you could have done more to keep it? Yes – we’ve all been there…. Read more »
Welcome to Lessons in PR, an ongoing series of public relations tips and advice from the professionals at Matter Communications. Have your own tip to submit? Respond in the comments or email vboynton@matternow.com. Our daily tasks can end up working like blinders. While we plow through our tactics with dazzling aplomb, we can sometimes lose sight of the big picture – a big picture that demands… Read more »
Welcome to Lessons in PR, an ongoing series of public relations tips and advice from the professionals at Matter Communications. Have your own tip to submit? Respond in the comments or email vboynton@matternow.com. One of the most enticing and exhausting aspects of the PR industry is: variety. Unless you work with an in-house team (and sometimes even then), you’ll be exposed to astounding assortment of perspectives,… Read more »
I spent the summer after college graduation working alongside branding and marketing wizards in the Silicon Valley of Europe: Berlin. Throughout the summer, I learned to speak, write, and even eat spaghetti with a fork and spoon like a German, but nothing prepared me more for my current role as an Account Coordinator at Matter Communications than learning to do PR like one. To be clear,… Read more »
Welcome to Lessons in PR, an ongoing series of public relations tips and advice from the professionals at Matter Communications. Have your own tip to submit? Respond in the comments or email vboynton@matternow.com. As media platforms evolve, public relations is tasked with a continuously growing list of promotional activity. What hasn’t changed, however, is our core responsibility: media relations. Regardless of our individual specialties, it is… Read more »
