At this day in age, it’s amazing to think that remote controlled drones (or UAVs) are becoming a part of everyday life. They can be seen in search and rescue applications, lighting scenarios, and of course aerial videography. When it comes to other places it can be useful, the sky is the limit (pun intended). Let me preface this write-up by stating that I am… Read more »
Last week, Leo and I attended the quarterly Boston Content meet-up to engage in a discussion about Interactive Content. You’ve likely seen the term on several “trends & predictions” lists for 2016, but what is interactive content, exactly? And how can you use it to support your brand’s content marketing initiatives? Senior Content Marketing Manager at SnapApp, Lena Prickett, was the leader of the discussion and… Read more »
Last week at CES 2016 in Las Vegas, Robert Kyncl, Chief Business Officer at YouTube, presented the keynote on why digital video will win the decade – and video and content marketers should take note. But before diving in, let’s refer back to 2012 when Kyncl made some bold predictions. He said that by 2020, “90% of all internet traffic was going to be video traffic,”… Read more »
2015 was a great year for online video – just check out the excellently crafted and entertaining #YouTubeRewind video. And there’s no signs of the momentum slowing as we enter 2016. From a communication professional’s perspective, I’d like to offer-up three trends that will likely have the greatest impact on how video will influence the industry in 2016. 1. Mobile Video 50% of video views will… Read more »
At year’s end, most video production houses should be recapping their latest and greatest work into a short video for the world to see. Also known as the “sizzle reel,” this video showcases said video house’s best work and truly provides good insight into the group’s production value, quality, aesthetics, and knowledge in industry. This best-of-the-best video is ultimately edited very intentionally to project or parallel… Read more »
Although I am one of the newest team members with Matter Communications, I have been doing this PR thing for while—eight years to be exact. During my early years in PR I saw the emergence of the smartphone app, the dawn of the very painful 2008 recession, and the rise of social networks like Facebook and Twitter. I learned early on that having a Swiss Army… Read more »
To observe an elite star at the height of his or her powers can be vexing or inspiring. I suppose that’s why there are Instagram posts and coffee mugs to remind us all that Beyoncé also operates in a day with 24 hours – whether we’re meant to feel bad about ourselves or determined to do more is a matter of perspective. This weekend, I watched… Read more »
Walking up the steps and into the office building clad in the Matter signature red, I had no idea what to expect for my summer internship. I had never worked in the PR industry and didn’t know much more about it than the average person would. With each step a new idea of the stereotypical intern flashed through my head, fetching coffee all day, making endless… Read more »
An important disclosure: I’m a fan of Brian Williams. I like his reporting style, his humor on late night talk shows and dashing good looks. I like that he reports the tough news of the day with gravitas and a baritone voice. All the while, I thought that he didn’t take his celebrity too seriously and therefore could mock it. That wasn’t a problem, until now…. Read more »
I have come to terms with the fact that my parents will never be able to confidently explain to their friends just what it is that I do. The conversations often go something along the lines of: “She works in PR.” “Oh, what’s that?” “It’s something like advertising.” It’s okay Mom and Dad, I still love you. I’ve been having this conversation with clients a lot… Read more »
A bi-coastal, cross-office exchange program – how cool is that? With the importance of office culture always top-of-mind at Matter Communications, a program was created wherein each month two professionals from our East Coast locations are offered the opportunity to visit our new Portland, OR location. The goal: foster work relationships and encourage collaboration. Sarah Ellis and myself were recently (and fortunately) selected for the trip,… Read more »
Here at Matter, our team of 80 plus employees works out of four main offices: the Newburyport headquarters, Boston, Providence and Portland, Oregon. In addition to those four offices, we also have other small offices that team members work out of, and we all share the need to occasionally work from home, especially since most of us are located in New England and road conditions can… Read more »
On Saturday night, July 13th, it was announced that George Zimmerman received a “not guilty” verdict after the much anticipated trial for a crime that had been heavily publicized from the start. If you are active on social media, you knew the verdict at least 24 hours ago, and you also probably know all about the Trayvon Martin shooting that occurred in late February. … Read more »
