Tag: pr clients

In launch of #OneGoodReason, CVS demonstrates ‘3 Good Reasons’ we can all learn from them

As you may have caught on the news on your drive in yesterday morning or throughout the day on Wednesday, it’s a big week for drugstore chain (and Matter client) CVS. Earlier this year CVS Caremark made a commitment to stop selling cigarettes and other tobacco products at all CVS/pharmacy stores by October 1, 2014 – becoming the first national pharmacy to do so. Yesterday morning CVS officially… Read more »

5 Ways PR Firms Impress New Clients

We started working with a few new (and terrific!) clients in the past couple of months, and early reports indicate that all systems are go and we’re off and running positively. These same reports also indicate that our smart and savvy public relations and social media teams execute in a way that is a welcome change from the process, behavior and lack of results generated from… Read more »

The Worst PR Agency Clients Do These 2 Things

I’ve been reflecting on the past ten years of managing clients here at Matter, and another decade before that at other agency stops. And while my peers often write about “what makes a great PR client,” I think it’s equally instructive to examine the reasons why a handful of client relationships were doomed from the start: