Tag: PR launch

Three Tips to Host a Successful PR Launch Party

A few weeks ago, right before the start of New York Fashion Week, I joined three of my Matter colleagues in the Big Apple to host a PR launch party for our client felix + iris, a new e-commerce eyewear brand dedicated to helping consumers find the right fit online. As the clock struck 6 p.m. that night, dozens of media members strolled through the entrance… Read more »