Tag: ROI

Let’s Get Real About PR Measurement & ROI

The question of how to measure the ROI of PR (and social media and influencer relations…) is as old as the industry itself. But we have collectively and consistently failed to come up with “the answer” that rings true to believers and satisfies skeptics. (Yes, both do exist!) The reason we have failed isn’t because we are lazy or stupid or unwilling to be accountable. It’s… Read more »

PR that matters to our clients' businesses

It’s nice when things come together. Clients call on us to help them do something. Maybe they want media coverage to raise awareness, or to help position them a certain way to a certain audience. Maybe they want awards or speaking opportunities to help differentiate and elevate them in a crowded market. Maybe they want assistance navigating the waters of social media to help them manage their… Read more »