Author

Erik Arvidson

By Erik Arvidson

What PR Pros Can Learn From Political Campaigns

By Erik Arvidson

What PR Pros Can Learn From Bill Belichick

By Erik Arvidson

Five lessons for PR professionals from Boardwalk Empire

By Erik Arvidson

How "The Tonight Show" Reversed a Negative Storyline

By Erik Arvidson

Magazine publishing becoming more personal

By Erik Arvidson

Staying straight down the middle with Wikipedia (a public relations perspective)

By Erik Arvidson

Good news (maybe) for print media

By Erik Arvidson

Conversational is always better

By Erik Arvidson

Steven Slater, JetBlue and effective blogging

By Erik Arvidson

New versus Old Media