Author: Renee Smith

How to Create a Successful Paid Media Strategy

Date: Categories: Integrated Media, Marketing Strategy

I started my career in SEO and have grown used to my friends and others not quite knowing what exactly it is I do. Now, working in paid media, I thought I’d have an easier professional story to tell – “Look at the thousands of ads you see in your day: I do that.” Yet, I still see question marks form on peoples’ faces when I… Read more »

Matter Celebrates Pride Month

Date: Categories: Company Culture

June is here, and with it arrives an endless array of warmth, love and rainbows. It’s time to get together to celebrate Pride month and all those who identify as Lesbian, Gay, Bisexual, Transgender and Queer — and their allies! In the U.S. and around the world, countless events are held during this time as a way of recognizing the influence LGBTQ+ people have had throughout… Read more »