Here at Matter Communications – and likely similar to PR agencies globally – all of our PR professionals are busy wrapping up 2016 planning with and for their respective clients. But what separates our group of PR pros from the competition is the fact that they’re able to efficiently and effectively incorporate creative content marketing into said plans because of our in-house creative services, Studio-C by… Read more »
If you haven’t participated in a video interview before on either side of the camera, it can be slightly intimidating the first time with nuances abound. And playing the role of “interviewer” is crucial: you need to keep-up the energy of the Q&A while engaging with your subject, as well as ensure you’re extracting the soundbites and concise messaging you need to create engaging video content…. Read more »
With millions of videos on the Internet, how do you make your business video stand out? To find out, CIO.com asked dozens of video marketing professionals to identify the biggest, or most common, mistakes companies make when crafting and marketing business videos. A few of my submissions were selected for the article, but as EP and Director of Video Services here at Matter, I see my… Read more »
Disclaimer: there is no exact science to producing ROI information on creative content. No one has figured this out. However, last week when some of my Matter colleagues and I attended the Boston Content “Business of Content Creation” workshop, discussion leader and Associate Director of Content Creation at Wayfair, Trisha Antonsen, provided really useful insight as to how she equates and achieves successful content ROI for her company…. Read more »
Producing a successful brand video is like creating a piece of contemporary music. Generally, with a simple brand video you’ve got the introduction, the verse, the chorus, maybe a bridge or solo, and the conclusion. As video creators, this is how we initiate creating any number of brand videos for our clients. You’ve got about 10-15 seconds in your introduction to hook the audience to keep… Read more »
(Un)fortunately, there isn’t an exact science to the immediately known success of one type or style of video. Aside from the obvious attributes that make a video – messaging, talent, music, art, tone, etc. – there are an infinite number of directions to take a video: informational, advertorial, testimonial, event coverage, explanatory, and so on. With no clear “right or wrong” to creating a successful video, what’s the… Read more »
A bi-coastal, cross-office exchange program – how cool is that? With the importance of office culture always top-of-mind at Matter Communications, a program was created wherein each month two professionals from our East Coast locations are offered the opportunity to visit our new Portland, OR location. The goal: foster work relationships and encourage collaboration. Sarah Ellis and myself were recently (and fortunately) selected for the trip,… Read more »
You’ve invested your staff’s time and internal resources. You’ve budgeted for the video production and editing. And now you have a brand new video for your company’s website, social media, or otherwise. But did you ever stop to ask yourself, “Would I watch this video?” Sadly, the answer for many company employees is “no.” Whether it’s getting bogged down by too many details, or the visuals… Read more »
I actually intended to register Matter Communications on Instagram months ago, but then the whole “Instagram is going to sell your photos” thing happened. So, I waited to see what would come next… But I’m tired of waiting – Instagram is just too darn fun NOT to use! I’ve been using Instagram for about a year now, since I purchased my first iPhone. I know, I… Read more »
LunchSpotting is aimed at connecting Boston’s Innovation Economy including entrepreneurs, executives, VCs, media, and prospective employees in a casual, fun, “no expectations” kind of way. Meet someone new, share a story or an idea, create a connection. Our inaugural event, co-hosted by MITX, was held at Gazelle’s headquarters in the Boston Innovation District. We had great food, great conversation and great attendance!
Matter Communications was named among the Boston Business Journal’s 2012 “Best Places to Work.” That’s a big deal to us, because our employees nominated the company, and it was their surveys that won us the honor. We all work hard and also take the time to make our work environment supportive, creative and fun! There was plenty to see at the BBJ’s breakfast honoring all the… Read more »
From REELSEO: According to new research, viewers are far more likely to recall a brand name and engage with an ad’s message if a branded video has been recommended to them by a peer. The survey, conducted by Decipher Research to measure the effectiveness of social video advertising, found that social video recommendations had a direct impact on traditional brand metrics and ad enjoyment.
