Author: Tim Hurley

CyberSide Chats, Episode 1: Taylor Armerding

A Conversation with Taylor Armerding Welcome to CyberSide Chats, our new video interview series in which we talk about timely trends, what’s new and what’s next with business technology thought leaders in the cybersecurity industry. Matter Executive Vice President and cybersecurity lead Tim Hurley recently sat down with Taylor Armerding, Security Advocate and software security blogger at Synopsys Software Integrity Group. They discussed several hot topics including… Read more »

Takeaways from RSA Conference 2020

Spectacular sunny blue skies greeted the 36,000 plus attendees at this year’s RSA Conference (RSAC) in San Francisco, the 25th annual gathering of the global cybersecurity industry and vendor community. And throughout the week, the weather remained gorgeous and the mood upbeat and energizing. Despite COVID-19, otherwise known as the 2019 coronavirus, which prompted major brands like AT&T, IBM and Verizon to withdraw from this year’s conference and the city of… Read more »

2020 Vision: Ushering In A New Decade in Cybersecurity

Mid-November marks the unofficial start of “Predictions Season.” In the tech sector, projections, prognostications and predictions were once the domain of the largest and most prominent industry analysts, like Forrester and Gartner. Now, analysts, market research firms, industry insiders, bloggers and vendors of all sizes are all eager to provide their points of view on what lies ahead for the year. So, here’s our take on… Read more »

Trending Towards Better in Cybersecurity in 2019?

In three short weeks, 45,000 info security professionals from around the globe will converge in San Francisco for the 12th annual RSAC. For those who are unable to attend or for anyone who is busy preparing for the event and wondering what the hot topics in cybersecurity, data, innovation and thought leadership will be, here’s a sneak peek at RSAC 2019 from yesterday’s Virtual Session: Annual Roundtable… Read more »

Rapid Response PR is Dead; Long Live Rapid Response PR

As anyone working in the media, PR or the cybersecurity industry knows all too well, not a week – and arguably a day – goes by without a data breach, major cyber-attack or some serious security threat impacting a major corporation, not to mention thousands or potentially millions of consumers whose personal data and financial information is often exposed during these incidents. Underscoring this assertion are… Read more »

Facebook’s Latest Lesson in Crisis Communications

Mark Zuckerberg is under fire. And deservedly so. He’s also likely tired of apologizing to the world, but that goes with the CEO title and pay grade. As Facebook endures day 11 of its latest PR crisis, how sincere and how effective has Zuckerberg been in dealing with the media and has he successfully reassured his shareholders, employees, advertisers and most importantly, the 2.2 billion users… Read more »

Marketing Mojo: Insights from Evergage CMO Andy Zimmerman

Tim Hurley, EVP at Matter recently spoke with Evergage CMO Andy Zimmerman to discuss B2B marketing, measurement and more. Check out the video from the interview and read below for the full conversation.   Tim Hurley (TH): Andy, tell us a little about yourself and a little about Evergage. Andy Zimmerman (AZ): I’m the CMO here at Evergage. I’ve been here about three and a half years… Read more »

Don’t Get Fooled Again: Foiling Fake Facebook News

A year or two ago my 18-year-old son and his school friends created something they call “The Daily Fake.” It’s a rather humorous “Inside Baseball”-type like look at things they consider to be unusual, strange, unacceptable, not credible or for a lack of a better term, not worthy, according to them – the ultimate arbiters of all things genuine, at least in their humble collective opinion…. Read more »