Remember the QR code? These things were going to blow-up, right? QR codes contain enormous potential to bridge the gap between printed material and your mobile screen. I’ve seen some decent examples of their use both in application and design… although the design solution usually involves trying to hide them in cleaver ways. Changing their color to blend in, hiding images within the code or hiding… Read more »
Data, data, data… how can we make the communication of data quick, clear and interesting? Of course an infographic. Love it, great idea. But not all infographics are created equal. So what makes one stand out as effective and unique? Well, in my first couple of months here in Studio C at Matter Communications, I was tasked with creating a couple of these information graphics one… Read more »
Our PR and social media agency has enjoyed the many benefits of having a full-service, award-winning creative team in-house. In fact, that group is growing like gangbusters and doing great work for clients like LoJack, as you can see here. In many ways our creative services team, Studio-C by Matter, is our PR agency’s secret weapon. First, an in-house creative team consisting of graphic designers and… Read more »
When it comes to creating visual content for a client, the intention is to always make something that sets itself apart so it gets the high levels of engagement that we all covet. Unfortunately, us right brained folk go through times when we don’t feel like we’re living up to our artistic potential. I recently attended an event hosted by Boston Content, to chat with others… Read more »
Disclaimer: there is no exact science to producing ROI information on creative content. No one has figured this out. However, last week when some of my Matter colleagues and I attended the Boston Content “Business of Content Creation” workshop, discussion leader and Associate Director of Content Creation at Wayfair, Trisha Antonsen, provided really useful insight as to how she equates and achieves successful content ROI for her company…. Read more »
We use snow days to get creative. Check out our latest infographic in which we break down Boston’s winter weather in Sox terms. Is it Spring yet? All data current at time of release. Correlation statistics are approximate. Sources: snowstats.boston.gov; en.wikipedia.org/wiki/Fenway_Park; mlb.mlb.com/team/player.jsp
Branding is more than just fonts, colors and logos. As the crew at risingabovethenoise.com recently showed us in the video above, it’s about creating something unique and inspiring that will take a good brand, and make it an outstanding brand. As branding experts, designers strive to step out of our own heads and leave our viewpoints behind in order to step into the brand. We work to… Read more »
Determining your brand identity can be challenging, but Scott Thomas and his team at Simple. Honest. Work, have created a fun, easy tool to determine what the core characteristics of your brand are. Check it out here!
Check out this interactive infographic that we just came across showing the daily habits and routines of some of the world’s most iconic creative minds. The information has been culled from the calendars and journals kept by these writers, artists and musicians and have also been compiled into a book. Included are some pretty intriguing tidbits, such as that Charles Dickens spent 3–4 hours just walking… Read more »
Let me start off by saying, I can NOT draw. I feel like a lot of times as someone working in a creative field, people assume my skills range into all of the artistic buckets (which they do not). The late stand up comedian Mitch Hedberg once claimed how as a comic, people assumed he could act. He then compared it to someone looking at a… Read more »
In today’s media landscape, there’s no such thing as “too much content.” The amount of platforms, outlets, and opportunities for getting your message seen and heard is enormous, and it’s crucial that brands take notice and stay ahead of the game. As both the Boy Scouts of America and Scar from the Lion King advise, “Be Prepared.” It’s best to always be ready with content (especially visual… Read more »
Getting coverage in today’s media climate is always challenging. At Matter, we’ve found that one sure way to grab attention is to include a visual. Trust us, it works (We’ve got the proof.) Yesterday we put the final touches on an infographic for Making Caring Common, an organization that focuses on raising caring kids. The artwork left our hands and within hours was posted on the… Read more »
Do you ever find yourself in a store deciding on a product that has multiple brand options to choose from? I have found myself in this situation more times than I’d like to admit. I will read the benefits of each item, and possibly look up some reviews, but more often than not, the winning factor is the package design. As a graphic designer, I will… Read more »
