Last week I had the tremendous pleasure of collecting the hardware associated with our agency being named a “Top Place to Work” by the Boston Globe – for the third year in a row! – and I’m taking some time to share how a business like ours receives such an accolade. We’re in great company, and while I’m confident that others on the Globe’s list manage… Read more »
A good chunk of a PR pro’s day consists of finding creative ways to get a client’s story out there. Obtaining killer press coverage without a steady stream of company news is one of the biggest – and most exciting – challenges we face. But every-so-often, things just happen. All of a sudden you’re not creating the news, you’re typing and dialing like a mad-person reacting… Read more »
“Wow, this place was awarded among ‘Best Places to Work’ five times in a row, TOO!?” I thought to myself as I applied for a position at Matter a little over three months ago. Could I really begin my Public Relations career at my dream agency? Coming out as a college graduate, it’s hard to be too picky when it comes to your first real job… Read more »
Traveling from time to time is something you sign up for when making the choice to pursue a career in video production. It can be very exciting at times; getting to check out new places that you otherwise might never think of visiting. And although video production is a creative field, there are certainly those other times when the required tasks during the trip aren’t as… Read more »
Although I am one of the newest team members with Matter Communications, I have been doing this PR thing for while—eight years to be exact. During my early years in PR I saw the emergence of the smartphone app, the dawn of the very painful 2008 recession, and the rise of social networks like Facebook and Twitter. I learned early on that having a Swiss Army… Read more »
Welcome to Lessons in PR, an ongoing series of public relations tips and advice from the professionals at Matter Communications. Have your own tip to submit? Respond in the comments or email vboynton@matternow.com. One of the most enticing and exhausting aspects of the PR industry is: variety. Unless you work with an in-house team (and sometimes even then), you’ll be exposed to astounding assortment of perspectives,… Read more »
I spent the summer after college graduation working alongside branding and marketing wizards in the Silicon Valley of Europe: Berlin. Throughout the summer, I learned to speak, write, and even eat spaghetti with a fork and spoon like a German, but nothing prepared me more for my current role as an Account Coordinator at Matter Communications than learning to do PR like one. To be clear,… Read more »
Welcome to Lessons in PR, an ongoing series of public relations tips and advice from the professionals at Matter Communications. Have your own tip to submit? Respond in the comments or email vboynton@matternow.com. As media platforms evolve, public relations is tasked with a continuously growing list of promotional activity. What hasn’t changed, however, is our core responsibility: media relations. Regardless of our individual specialties, it is… Read more »
To observe an elite star at the height of his or her powers can be vexing or inspiring. I suppose that’s why there are Instagram posts and coffee mugs to remind us all that Beyoncé also operates in a day with 24 hours – whether we’re meant to feel bad about ourselves or determined to do more is a matter of perspective. This weekend, I watched… Read more »
Walking up the steps and into the office building clad in the Matter signature red, I had no idea what to expect for my summer internship. I had never worked in the PR industry and didn’t know much more about it than the average person would. With each step a new idea of the stereotypical intern flashed through my head, fetching coffee all day, making endless… Read more »
As we’re immersed in the development and advances in technology on a daily basis, we probably don’t stop to think what our creations will look like in the future – or further, how they will act. An interesting topic of discussion throughout many industries lately has been around artificial intelligence (AI) and the future it holds for society. One side of the debate is skepticism and… Read more »
Since the time that I was in college, people have been talking about the “death” of print journalism and the shifting media landscape. We talked about it so much in fact, that my then journalism-major girlfriend wound up becoming my lawyer fiancé. Between a PR pro and a lawyer, I’m not sure which side of our union best represents the “dark side” – but I digress…. Read more »
An important disclosure: I’m a fan of Brian Williams. I like his reporting style, his humor on late night talk shows and dashing good looks. I like that he reports the tough news of the day with gravitas and a baritone voice. All the while, I thought that he didn’t take his celebrity too seriously and therefore could mock it. That wasn’t a problem, until now…. Read more »
