Matter Communications was named among the Boston Business Journal’s 2012 “Best Places to Work.” That’s a big deal to us, because our employees nominated the company, and it was their surveys that won us the honor. We all work hard and also take the time to make our work environment supportive, creative and fun! There was plenty to see at the BBJ’s breakfast honoring all the… Read more »
From REELSEO: According to new research, viewers are far more likely to recall a brand name and engage with an ad’s message if a branded video has been recommended to them by a peer. The survey, conducted by Decipher Research to measure the effectiveness of social video advertising, found that social video recommendations had a direct impact on traditional brand metrics and ad enjoyment.
As a new face to a new role and title here at Matter, I thought I’d write my first blog post stating the obvious. Well, I should rephrase that: write my first blog post stating what’s obvious to me, the Video Production Specialist, in regards to videos and social media. I will give it to you short and simple, after a few selling points:
Memo to communications professionals: If video isn’t in your PR and marketing toolkits, it should be.
Last month Cisco released a study forecasting that video will overtake 90 percent of consumer IP traffic and 64 percent of mobile IP traffic by 2013. While the company’s $590 million acquisition of Flip Video in March likely colored their findings, the increasing popularity of video cannot be denied. As a PR guy well-educated in the declining readership of print media, this report got me thinking… Read more »
