You’ve invested your staff’s time and internal resources. You’ve budgeted for the video production and editing. And now you have a brand new video for your company’s website, social media, or otherwise. But did you ever stop to ask yourself, “Would I watch this video?” Sadly, the answer for many company employees is “no.” Whether it’s getting bogged down by too many details, or the visuals… Read more »
These days it’s impossible to find an article written about our business that doesn’t cover the emphasis currently being put toward visual story telling. It’s an exciting part of a PR and social media gig, and should be a big part of every agency new business pitch. Here are a few ways to leverage visual content to help pitch prospects: First, work with your in-house video… Read more »
Like so many before them, the past few days here at Matter have been terrific. The fullness of Fall – with programs moving forward full steam ahead and planning for next year well underway – always keeps us busy. That being said, the past few business days have been especially terrific. We’ve had lots to do, but it’s positively-toned and contributing to the dynamite momentum. A… Read more »
Visual storytelling. For much of the year I’ve been talking with colleagues, prospects and clients about the powerful and very real impact that this kind of story-telling has on any communications initiative. Obvious to any audience who experiences and embraces visual elements, the impact of these story-telling tools has been proven by countless marketing studies. It’s a fact that supporting your PR and social media campaigns… Read more »
Most public relations and social media agencies still haven’t seen the light. They haven’t yet embraced creative deliverables as a requisite for going to market in today’s communications world. Most haven’t complemented their existing client programs with high-impact videos, infographics, or other creative elements that improve the story-telling and help key messages reach key audiences in an effective manner. We opened our physical studio a few… Read more »
Last night, Matter Communications held an open house to celebrate our tremendous growth and show off our new broadcast production studio. With an energetic turnout, business colleagues walked our expanded halls, decorated with client successes and accolades, and chatted up Matter execs on why this agency is so special. My take? It’s a special agency because Matter is listening. We haven’t expanded into graphic design, video… Read more »
The statistics are everywhere: people are hungry for online video. Overall, research estimates that video views among Internet users grew by 23% this year. If you think that number is going to recede any time soon, you’re likely also banking on the fax machine as the future of marketing. So what has this to do with public relations? Here are three ways engaging video can help… Read more »
The writing is on the wall, as they say. When something’s not right with your PR firm, the problem isn’t always easy to pinpoint, but eventually it becomes glaring – if you know where to look. Here are three reasons why you should start looking for a new PR and social media agency: First, if you firm is complacent – and doesn’t enthusiastically embrace opportunities to… Read more »
Whenever I tend to get philosophical about the current media landscape (in my case, mainly as it pertains to video content), I’m reminded of perhaps the most oft-quoted, yet undeniably true, maxim that I’ve ever heard regarding media creation: “Nobody knows anything.” This quote is from multi-Oscar-winning screenwriter William Goldman, speaking in particular about the business of Hollywood (if you have a chance, watch this fascinating… Read more »
We’re visual people – and have always been. Many of our early clients were in digital imaging. We represented companies from capture to print, and everything in between. (And, in the case of Lexar, the long-term Matter client and leader of flash memory for digital cameras and mobile devices, the “between” has always been extremely important to us.) Still today, many of our clients are in… Read more »
I actually intended to register Matter Communications on Instagram months ago, but then the whole “Instagram is going to sell your photos” thing happened. So, I waited to see what would come next… But I’m tired of waiting – Instagram is just too darn fun NOT to use! I’ve been using Instagram for about a year now, since I purchased my first iPhone. I know, I… Read more »
As PR pros, we’re trained experts in the art of storytelling. From traditional media relations to the multifaceted realm of social media, there’s always a story that needs to be told regardless of the message or medium, and we’re here to help tell it. However, sometimes showing is the perfect complement to telling. Numerous studies show that enhancing your story with creative visual content can work… Read more »
