Tag: visual storytelling

The PR Power of Pink Surgical Gloves

Visual storytelling.  For much of the year I’ve been talking with colleagues, prospects and clients about the powerful and very real impact that this kind of story-telling has on any communications initiative. Obvious to any audience who experiences and embraces visual elements, the impact of these story-telling tools has been proven by countless marketing studies. It’s a fact that supporting your PR and social media campaigns… Read more »

Augmenting the Art of Storytelling with Creative Visual Assets

As PR pros, we’re trained experts in the art of storytelling. From traditional media relations to the multifaceted realm of social media, there’s always a story that needs to be told regardless of the message or medium, and we’re here to help tell it. However, sometimes showing is the perfect complement to telling. Numerous studies show that enhancing your story with creative visual content can work… Read more »