It’s nearly impossible to execute a PR or marketing campaign without getting involved with social media at some level. The benefits of exuding your brand’s personality on Facebook and Twitter, and interacting with consumers in a fun, pithy manner far outweigh the drawbacks of opening yourself up to public criticism. The problem is that social media can take on a life of its own and accounts… Read more »
$136.38? $1.34? $0? What’s a Facebook “like” worth to you?
The PR industry has changed rapidly in the past 10 years. On one hand, technology has made our lives easier by providing us with instant access to information and new forms of communication. On the other hand, it makes your head spin.
It’s no secret that social media has become a business imperative for both B-to-B and B-to-C companies. Clients come to us everyday seeking counsel on social media, wondering where they need to be and how to get started.
Last month, I read a post on Webware about two Australian girls who were trapped in a storm drain. Instead of dialing the Australian equivalent of 911, they asked for help by using their cell phones to update their Facebook profiles. Nearly a month later, I’m still floored by the absurdity of the situation. Thankfully, the girls were rescued, but I continue to wonder why, with… Read more »
“I hate turkeys. If you go to the grocery store and you stand in front of the lunch section too long, you start to get pissed off at turkeys. You see, like, turkey ham, turkey pastrami, turkey bologna… Somebody needs to tell the turkeys, “Man, just be yourself!”” That’s right, I just opened a post with Mitch Hedberg. And I’ll tell you why. Today I was… Read more »
There is an ongoing debate in our offices about whether it is best for us, as professionals, to maintain one, unified social media presence, or to draw a distinct line between our personal and professional interactions, particularly when it comes to Facebook profiles. It makes for interesting discussion because, as communicators, we strive for transparency in our work. We build relationships with our colleagues, our clients… Read more »
When I first heard about Twitter, I quickly dismissed it. In college, my friends and I all religiously updated our “Away messages” on AOL Instant Messenger, providing a constant stream of FYIs to our friends about where we were, what mood we were in, or what we were doing at any given moment. In those days, it was unheard of to simply sign off when… Read more »
I’ve been finding a lot of interesting articles on PCWorld.com lately – today they have a good write-up from Juan Carlos Perez, a writer with IDG News Service that we’ve had the pleasure of working with in the past. Perez takes a look at the latest updates Facebook is making to privacy settings, and also at some of the ways the site is trying to more… Read more »