This week marked the tenth anniversary of one of today’s most popular social media platforms, Facebook. But Marc Zuckerberg wasn’t the only one celebrating; the company gave its users a reason to smile through a personalized video recap of their own years on the network, through a campaign entitled “A Look Back”. “A Look Back” is a 62-second clip that depicts the year you joined Facebook,… Read more »
HBO’s wildly popular show ‘Girls’ premiered their third season on Sunday night after extensively using social media to promote the new season. Many brands and television shows have used Facebook and Twitter to reach out to fans and promote themselves, but ‘Girls’ went above and beyond to create a complete social marketing scheme. Companies take note, because ‘Girls’ is doing it right! Here are five ways… Read more »
Like most businesses in America, next week the dedicated employees here at Matter will take a well-deserved break from their press releases, editorial pitches and blog posts as they celebrate Thanksgiving. Matter will have an abbreviated work day on the Wednesday before the holiday – and they have been encouraged to work from home that day in the spirit of avoiding holiday traffic and getting a… Read more »
Visual storytelling. For much of the year I’ve been talking with colleagues, prospects and clients about the powerful and very real impact that this kind of story-telling has on any communications initiative. Obvious to any audience who experiences and embraces visual elements, the impact of these story-telling tools has been proven by countless marketing studies. It’s a fact that supporting your PR and social media campaigns… Read more »
Once upon a time, a movie camera was invented. What would follow were silent movies, movies in black and white, movies in color, movies with sound, special effects and eventually even 3D movies. There would be cult classics, box office biggies, busts, rom coms and everything in-between, and there would be public relations efforts for each one. These days there seems to be a new multi-million… Read more »
We have all heard it time and time again: From the moment you send a tweet or post to Facebook, your words are forever on display for the entire world to see – even if you press delete. Talk about pressure! Social media marketers and public relations professionals are well aware of the embarrassment the simplest typo could cause a brand. You don’t have to remind… Read more »
Who would have thought that adding a handful of french fries to a hamburger would spark such a controversial conversation online? Burger King launched the $1 “French Fry Burger” because apparently, that is what their customers wanted. It seems like such a simple strategy, listen to your customers and then implement their idea, just like Burger King did. But is the outcome always going to be… Read more »
Most public relations and social media agencies still haven’t seen the light. They haven’t yet embraced creative deliverables as a requisite for going to market in today’s communications world. Most haven’t complemented their existing client programs with high-impact videos, infographics, or other creative elements that improve the story-telling and help key messages reach key audiences in an effective manner. We opened our physical studio a few… Read more »
Summertime at a PR agency is an interesting season for a few reasons. Sure, the staff has an extra lift in its collective step because the weather is nicer (with the exception of places like the San Francisco Bay area, which, as I experienced first-hand last week, is typically steeped in fog this time of year). But there are significant challenges to smoothly running a successful… Read more »
On Saturday night, July 13th, it was announced that George Zimmerman received a “not guilty” verdict after the much anticipated trial for a crime that had been heavily publicized from the start. If you are active on social media, you knew the verdict at least 24 hours ago, and you also probably know all about the Trayvon Martin shooting that occurred in late February. … Read more »
The public relations industry is enjoying something of a renaissance in recent years, because social media is all about engagement, and engagement has always been the lifeblood of solid PR pros. It’s what we do, whether it’s building relationships with print media, bloggers or influencers on various social channels. In short, it’s a great time to be in PR, and an even better time to for… Read more »
Anyone who has turned on a television, radio, or computer in the last few weeks is painfully aware of the tragedy that occurred at this year’s Boston Marathon. Those of us who spend significant amounts of our days trolling the web, checking social media, and are rarely found without a screen in our face, have been inundated with news stories since the minute the attack happened…on… Read more »
I turned 40 today and that means I’ve reached a significant milestone in my life: that I’m a hell of a long time away from when I spent time faxing out my press releases. Eighteen years ago, I was an intern at Dorf & Stanton Communications in New York. That firm hired me as an account coordinator, and I’ve been a PR guy ever since. In… Read more »
