For most of the country, it’s just another week, but for us here in Boulder, Co, we have a lot to celebrate! This week spins up the sixth annual Boulder Start Up Week (and second year Matter is a sponsor!) during which thousands of entrepreneurs and their teams network and learn with other workaholic dreamers in the area. This event encompasses so much of our own… Read more »
Today, we’re talking about industry trade shows. From the months of preparation to the perfect storm that is: HIMSS, CES, RSA, etc., a lot of time, effort and money goes into creating a successful trade show experience for both your team and your clients. As communication professionals, it’s our job to help our clients develop meaningful relationships with media and analysts, at and around these events…. Read more »
Last week I shared some thoughts related to the experience that clients have when engaged with a PR and social media agency that has a national presence – and this week I had the opportunity to spend some time with my dynamite crew of professionals in one of our offices on the West Coast. Here are a few reasons why I get pumped when I visit… Read more »
I’m thrilled to spread the news that – with gusto! – Matter just expanded its footprint in the city of Boston! We’ve moved from our modest shared space to a custom-built location designed to encourage smart thinking, creativity, and which is conducive to generating results. It’s a place where smart and savvy PR professionals want to hang their hats – and we’ll be supporting our growth… Read more »
Last week I had the tremendous pleasure of collecting the hardware associated with our agency being named a “Top Place to Work” by the Boston Globe – for the third year in a row! – and I’m taking some time to share how a business like ours receives such an accolade. We’re in great company, and while I’m confident that others on the Globe’s list manage… Read more »
I chose a career in PR because of the ever-changing nature of the industry. I can never expect the same day-to-day with my consumer clients due to the unpredictability of the retail industry and the enhancement of technology. It’s so important to stay in tune with the hottest trends, but one trend that has not only been pertinent to my consumer accounts, but across a wide… Read more »
I find all too often that companies are using online video as a means to hammer home their services, products, values, and messaging- and just that. We all know the stats about how video is an engaging way to showcase what your business can do, but unless you’re the creator of an exciting new consumer tech product or are offering a deal that’s almost too… Read more »
As you may have caught on the news on your drive in yesterday morning or throughout the day on Wednesday, it’s a big week for drugstore chain (and Matter client) CVS. Earlier this year CVS Caremark made a commitment to stop selling cigarettes and other tobacco products at all CVS/pharmacy stores by October 1, 2014 – becoming the first national pharmacy to do so. Yesterday morning CVS officially… Read more »
If you’ve been on social media in the last week (as public relations professionals that’s a given), you’re sure to have seen or even been on the challenging or receiving end of the ALS Ice Bucket Challenge. Gaining recognition locally, as the result of Boston College alumni Pete Frates’ (diagnosed with ALS two years ago) desire to increase awareness of ALS and drive donations for research… Read more »
I’d like to congratulate the U.S. Government. You’re winning at public relations right now. No, really. Two well-known and often maligned government agencies have found respective niches to educate and entertain, helping to project a friendlier image to the masses. There’s a few lessons we can all learn from their social media triumphs. Let’s start with the CIA. The agency renowned for keeping tight lips about… Read more »
Getting excited about a new song on Spotify or YouTube video seems to happen just about every day. But how long does that feeling last? For me it’s about three minutes (if that) until I move on to something else. If it’s your job to pump out content onto your company’s social media channels, there will eventually come a time when you don’t have anything new to… Read more »
You’ve invested your staff’s time and internal resources. You’ve budgeted for the video production and editing. And now you have a brand new video for your company’s website, social media, or otherwise. But did you ever stop to ask yourself, “Would I watch this video?” Sadly, the answer for many company employees is “no.” Whether it’s getting bogged down by too many details, or the visuals… Read more »
“North Korea photojournalist named ‘Instagram photographer of the year” When I read that headline a few weeks ago I was hit with so many competing thoughts it was hard to articulate even a single word in response. A photojournalist (true professional) in North Korea (incredibly harsh atmosphere) winning an…Instagram award. Wut On one hand, chief Asia photojournalist David Guttenfelder for the Associated Press has been recognized… Read more »
