The opening of our new and expanded office in Boston has me thinking about all of our office locations – 5 nationwide – and how we’ve situated our smart and savvy staff in regions that directly benefit our clients. Here are a few credible reasons as to why clients should consider PR and social media agencies with the depth and breadth of multiple geographies. First, it… Read more »
I’m thrilled to spread the news that – with gusto! – Matter just expanded its footprint in the city of Boston! We’ve moved from our modest shared space to a custom-built location designed to encourage smart thinking, creativity, and which is conducive to generating results. It’s a place where smart and savvy PR professionals want to hang their hats – and we’ll be supporting our growth… Read more »
I just spoke with a dynamite young professional who is moving to the mid-west and leaving Matter after four years – Molly, we will miss you! – and that quick chat reminded how I am able to see more clearly the characteristics of an agency that provides employees with a career rather than just a job. (It’s visibility I have now, after working for a number… Read more »
Last week I had the tremendous pleasure of collecting the hardware associated with our agency being named a “Top Place to Work” by the Boston Globe – for the third year in a row! – and I’m taking some time to share how a business like ours receives such an accolade. We’re in great company, and while I’m confident that others on the Globe’s list manage… Read more »
I spent some time this week connecting with contacts that I hadn’t seen in some time, and was reminded of the value and importance of doing so in person. Technology has given all of us plenty of opportunity to connect electronically and, as result, an in-person touch may be inappropriately devalued in today’s business world. I worked for a boss years ago who insisted on doing… Read more »
This week Volkswagen will try to react to its tremendously damaging emissions scandal with the effectiveness of an airbag, and hopefully one that’s been approved by the regulators. The company has a new CEO – the former one ousted recently for rather obvious reasons – and has lots of explaining to do. While addressing what’s already being asked will be the priority, the company needs to… Read more »
Our PR and social media agency has enjoyed the many benefits of having a full-service, award-winning creative team in-house. In fact, that group is growing like gangbusters and doing great work for clients like LoJack, as you can see here. In many ways our creative services team, Studio-C by Matter, is our PR agency’s secret weapon. First, an in-house creative team consisting of graphic designers and… Read more »
“Boomerang Employees” are a commonly discussed trend in today’s business environment, and something that’s fully embraced here at Matter, our PR and social media firm. We’ve had several employees – who we love, by the way! – leave for a stint at another agency or an in-house stop, and then return to our team. While we never like to lose good talent, we have found that… Read more »
Did you see Hugh Grant on Jay Leno years ago when he was asked about picking-up a prostitute? (The classic TV moment of Leno asking Grant “what the hell were you thinking?”) The same could be asked of the customers of the Ashley Madison website (solely designed to help married people cheat on their spouses) when news broke in June that the website was hacked and… Read more »
A good game of Bocce – the Italian sport played for centuries – is a lot like life, and here’s how: First, every bocce game is as competitive as you want it to be. If you are hungry for the trophy and want to go with gusto, then take lessons, practice and then perform on whatever court you play. If you care to take it easy,… Read more »
Unless you are living in a cave or on an uninhabited island far away – and, frankly, I can’t even think of another scenario that applies – then you already know of the allegations related to a massive FIFA scandal and the recent resignation of the organization’s President, Sepp Blatter. Here are four reasons why Blatter’s resignation is good news for the sport: First, despite numerous… Read more »
We’re hiring – in all of our offices – and I thought to contribute to the recruiting effort by sharing some perspective as to why working at PR agency Matter is a great way to go. I’m a touch biased, yes, but here are five honest reasons why joining Matter is good for your career and your life: First, we prioritize the professional path of our people…. Read more »
A topic related to domain names has been raising eyebrows – and plenty of questions – in marketing circles lately. Soon people will be able to purchase the .sucks top-level domain, and in doing so potentially create problems for brands and their hard-earned reputations. Specifically, pundits are debating about the decision to acquire – or not – web addresses ending in .sucks as a preventive measure… Read more »
