Today our PR and social media firm announced the acquisition of Search Maven Media, a New England-based agency specializing in Search Engine Optimization (SEO) and Search Engine Marketing (SEM). It’s a deal that has been in the works for a while, and it’s something our 65+ clients increasingly need to have in their respective marketing & PR arsenals. Quality content is the backbone of marketing and… Read more »
Earlier this week I was discussing with my colleagues the many ways good PR and social media can help start-ups during a crisis, which, left unchecked, can spread like wildfire in today’s digital age. That discussion inspired me to capture some thoughts below. Here are a few PR steps to take that will benefit early-stage companies during a crisis: First, the basics of crisis communications always… Read more »
The key to creating a lasting relationship between a PR agency and a client is to never take his or her loyalty for granted, even when things are going well. That’s easy to say, but hard to do consistently. Taking your foot off the gas pedal for even a short time can strain that loyalty, which you earned with hard work, intelligent counsel and business-driving results…. Read more »
We’re on the eve of Valentine’s Day weekend, and it’s an appropriate time to share some perspective as to what I love about working in a bustling PR agency. There’s plenty to say about my beautiful wife and my dynamite daughters, but instead I’m staying focused and sharing five reasons why it’s easy to love this gig: First, you meet a lot of different people…. Read more »
It’s snowing. Again. While it’s easy for some folks to get frustrated by the weather, I look at a snowy day when I can’t get into the office as an opportunity to make some progress on the to-do list. Considering that I’m located in New England, these snow days happen often in the winter! When I work from home due to weather – like you might… Read more »
I’ve thought for some time that the start of February marks the official kickoff of the business year, particularly for those of us in public relations, social media and creative agencies. Here are a few reasons why that’s the case: First, there’s a flurry of activity after the year-end break, but by the start of February you and your PR clients are in an action-packed groove,… Read more »
Beginning this morning, I’m joined by a number of guys at our PR and social media firm Matter Communications who are participating in the Movember initiative, a program designed to raise awareness (and funds!) for various forms of men’s cancer, including prostate and testicular, to name only a couple. The Movember Foundation encourages men to grow mustaches to spark conversation and raise money for its men’s… Read more »
Years ago it was a simpler time for PR firms. You’d land a client, find the right news hook, set up a media tour and hit the road to visit analysts and journalists. Then, you’d count up all the news clippings, put them in a big, shiny book, and slam it on the table during the next quarterly agency review. The louder the sound of the… Read more »
Some people shudder at the thought of summer coming to end, but not me. I love all that is associated with the warm and sunny months, including the last week of August. However, I equally love the start of September – the busiest time at our shop and most PR and social media agencies. I love that energy and enthusiasm required by PR and creative professionals… Read more »
Work hard and play hard. While so cliché, that expression accurately describes the tone at many PR and social media agencies – and Matter Communications is no exception. We embrace the philosophy that office-wide extra circular activities ensure that our PR professionals are engaged with not only clients (during the day and thereafter), but also with each other. And, we take the topic a bit further… Read more »
A number of marketing professionals view public relations firms as a team of people who can pitch the media and get interviews. But a top PR agency can do so much more than that. Here are six ways that PR and social media agencies can help marketers succeed in their gigs: Increased PR exposure can lead to more “at bats” for the company, and any sales… Read more »
It’s not so smart to start a debate about which of the seasons is preferred, so let’s agree that summer is terrific. It may not be the “best” of the four in the minds of many, but it is typically a dynamite time of the year. Beyond the opportunity to enjoy the beach or the boat, and to finally shake off the chill from the seemingly… Read more »
Often PR firms get a bad rap, and sometimes it’s deservedly so. If your agency sits on its heels and waits for you to “provide some news,” the result is predictably underwhelming. Why? Because that’s not a partnership, but rather a client-vendor relationship. The vendor expects the client to produce something of news value, and if the client fails to deliver the goods, the PR program… Read more »
