Tag: healthcare

HITMC 2019 Takeaways from Matter Health

For the third year in a row I was lucky to attend the annual Health IT Marketing and PR Conference or HITMC (pronounced hit-mick). While each conference has been valuable and informative, this year held special meaning for me personally for a few reasons, not the least of which was the location, which just so happened to be in Matter HQ’s backyard of Boston. Not only… Read more »

Tech Giants Are Taking Over Healthcare, But That Won’t Ruin Your PR Program

There’s an invasion happening in healthcare right now with tech behemoths like Amazon, Apple and Google all making it abundantly clear they want to disrupt the space. Healthcare is a $3 trillion industry with flaws and inadequacies that are just begging for a new approach, making it a very easy target for companies that make a living identifying industry weaknesses. Amazon bought the drug prescription service… Read more »

Celebrating the Brilliant Minds of Women in Business and Healthcare

The month of March is Women’s History Month, with a special spotlight on International Women’s Day. As a young woman in healthcare public relations, and part of a growing entity, I sit back and think what this movement means not only to me, but my female colleagues and the clients we work with in the space. International Women’s Day is the beginning of a year-long effort to bring… Read more »

Change is Healthcare’s Greatest Opportunity

This piece originally appeared on O’Dwyer’s Public Relations News: While the healthcare industry has been talking about evolving for decades, we finally stand at the precipice of real change. With disruptors like Amazon, Berkshire Hathaway and JP Morgan pushing in, and mega-mergers like CVS and Aetna challenging traditional models of care, the pillars of this long-stagnant industry are finally being challenged. Couple this with skyrocketing out-of-pocket costs… Read more »

The Problems and Solutions for Healthcare Video Marketing

Earlier this month, I had the privilege of attending the Healthcare IT Marketing & PR Conference (HITMC), a get-together specifically tailored to professionals in the healthcare marketing space. Daily sessions included strategy discussions about the common challenges healthcare marketers face, and how to overcome them. There were also panel discussions about how the holistic industry; an industry that has historically been slow to adapt to progressions… Read more »

Reflection on HIMSS18: Health Tech Innovation + The Promise of Tomorrow

Recently, I had the pleasure of representing Matter and six of our clients at HIMSS 2018 in Las Vegas. If you’re not familiar, HIMSS is one of the largest healthcare technology conferences in the country, bringing in more than 40,000 attendees ranging from physicians and executives to marketing & PR folks, and even press and government personnel. At Matter, we strive to identify how our clients… Read more »

Blurring Lines Demand a New Approach to Healthcare PR and Marketing

This piece originally appeared on the HITMC blog: The many predictions made at HITMC17 regarding increasingly blurred lines in healthcare seem to be coming to fruition. National headlines have been dominated for the last several months by stories regarding mega-mergers (CVS & Aetna, Cigna & Express Scripts) and speculation around technology giants like Amazon, Apple and Uber pushing into healthcare, not to mention JP Morgan and Berkshire… Read more »

How to Create a Successful Video for the Healthcare Industry

All the usual principles of creating an impactful video — such as authenticity, clear storytelling, lively pacing and compelling visuals — apply to healthcare, but there are also a few industry-specific tips we’ve cultivated over our years of shooting videos with healthcare organizations. Follow these tips to avoid common pitfalls and land on a final product that’s all the more effective. Avoid Medical Jargon Let’s start… Read more »

Value-Based Healthcare Needs Value-Based Public Relations

The concept of “value” is something that is very much top of mind right now in the healthcare industry. Many of our clients are trying to define, express and establish their value proposition with prospects and key stakeholders. Many are trying to answer whether or not they are ready for the impending shift to value-based care. All this rumination about value inspired us to give some… Read more »

Key Takeaways from the 2017 Health IT Marketing and PR Conference

I was fortunate enough to attend the annual Health IT Marketing and PR Conference or #HITMC (pronounced hit-mick) in Las Vegas. For those outside of the healthcare marketing and PR world, HITMC is a conference put on by one of the most successful and influential bloggers in the space, John Lynn, and his partner Shahid Shah, who is also a widely respected thought leader in the… Read more »