The world was a much different place in April, 2003, when we first hung our shingle. If your memory is exceptional, you may remember that month in history included Prisoner of war United States Army Private Jessica Lynch being rescued by U.S. forces from Nasiriya, Iraq; Michael Jordan retiring from professional basketball while playing for the Washington Wizards and Apple Computer revealing a new online music… Read more »
We’re visual people – and have always been. Many of our early clients were in digital imaging. We represented companies from capture to print, and everything in between. (And, in the case of Lexar, the long-term Matter client and leader of flash memory for digital cameras and mobile devices, the “between” has always been extremely important to us.) Still today, many of our clients are in… Read more »
I actually intended to register Matter Communications on Instagram months ago, but then the whole “Instagram is going to sell your photos” thing happened. So, I waited to see what would come next… But I’m tired of waiting – Instagram is just too darn fun NOT to use! I’ve been using Instagram for about a year now, since I purchased my first iPhone. I know, I… Read more »
I’m pleased to announce that I’ve joined Matter Communications as Vice President of Marketing and Communications. Matter has a story worth telling well, and I’m seriously excited tell it – broadly and often. There’s another, more personal reason why I’m happy to join this particular PR firm, but I’ll get to that further down if you can hang with me. For those unfamiliar, Matter started with… Read more »
An article by New York Times writer Nick Bilton hit home, (well, PR home) recently. Bilton’s Oct. 14 piece, “Disruptions: Seeking Privacy in a Networked Age” referenced a dinner party he hosted at which many of his guests (including Om Malik) were posting to social media sites, all while noshing on pulled pork tacos and clinking glasses filled with red wine. And what ended up happening?… Read more »
As PR pros, we’re trained experts in the art of storytelling. From traditional media relations to the multifaceted realm of social media, there’s always a story that needs to be told regardless of the message or medium, and we’re here to help tell it. However, sometimes showing is the perfect complement to telling. Numerous studies show that enhancing your story with creative visual content can work… Read more »
Matter Communications was named among the Boston Business Journal’s 2012 “Best Places to Work.” That’s a big deal to us, because our employees nominated the company, and it was their surveys that won us the honor. We all work hard and also take the time to make our work environment supportive, creative and fun! There was plenty to see at the BBJ’s breakfast honoring all the… Read more »
What do I love most about public relations? People work hard to play hard. PR people are a special breed – including us “agency-folk” working with several clients at once. As Sam Fletcher recently pointed out, PR execs are listed as having the seventh most stressful job out there according to this year’s CareerCast survey. That said, we here at Matter have endeavored to find the… Read more »
Recently, I decided to make a career move from Marketing to Public Relations. I’ve always been interested by the fast paced environment, and was excited to start this new chapter in my life.
Now that we’ve turned the calendar into the month of October, we also are kicking off the fall season. It’s somewhat bittersweet to open the fall, as it signals the end to summer here in Newburyport, but on the plus side there isn’t much that beats a walk through the town center as the leaves are changing.
Today I came across an article on 10 reasons why working in PR is tough. The author, Andrew Worob, was careful enough to include a disclaimer that (of course) many other professions are much more challenging, and he just wanted to have a little fun and acknowledge the many reasons we PR pros often end our days collapsing onto a couch or bar stool, grateful to… Read more »
Though resistant at first, over the past few years I and the rest of the folks at Matter have come to embrace Twitter as an incredibly useful, powerful — and sometimes even fun — vehicle for connecting and communicating. Some of us would even go so far as to say we love Twitter now. Along the way, I’ve learned to keep the following tips in mind,… Read more »
The PR industry has changed rapidly in the past 10 years. On one hand, technology has made our lives easier by providing us with instant access to information and new forms of communication. On the other hand, it makes your head spin.
