Tag: pr agency
6 Ways PR Was Different When I Started
I turned 40 today and that means I’ve reached a significant milestone in my life: that I’m a hell of a long time away from when I spent time faxing out my press releases. Eighteen years ago, I was an intern at Dorf & Stanton Communications in New York. That firm hired me as an account coordinator, and I’ve been a PR guy ever since. In… Read more »
The Worst PR Agency Clients Do These 2 Things
I’ve been reflecting on the past ten years of managing clients here at Matter, and another decade before that at other agency stops. And while my peers often write about “what makes a great PR client,” I think it’s equally instructive to examine the reasons why a handful of client relationships were doomed from the start:
Stop Calling us PR “Practitioners!”
Somewhere along the way the PR industry got a bad rap. Maybe it was one too many gum-snapping, vapid airheads masquerading as public relations pros that tarnished our field. They’re a rare and feckless creature, but they have and do exist. Just as the newspaper business has caricatures of hard-boiled, cigarette-smoking, bourbon-swilling reporters, the public relations industry has its own cartoonish persona that undermines the very… Read more »
PR Firm Matter Communications is 10 Years Old!
The world was a much different place in April, 2003, when we first hung our shingle. If your memory is exceptional, you may remember that month in history included Prisoner of war United States Army Private Jessica Lynch being rescued by U.S. forces from Nasiriya, Iraq; Michael Jordan retiring from professional basketball while playing for the Washington Wizards and Apple Computer revealing a new online music… Read more »
5 Signs PR is Not For You
Our PR agency is celebrating its 10th anniversary next week – more on that topic later – and I’ve been thinking about the ups and downs of running our business since we hung a shingle in 2003. While we’re incredibly fortunate to employ some of the very best public relations and social media experts anywhere, over the years we’ve had a number of staff who simply… Read more »
Do The Irish Celebrate St. Joseph’s Day?
Today, St. Joseph’s Day, the principal feast day of St. Joseph in the Roman Catholic Church, will be celebrated with revelry worldwide. Cities will close their streets for parades, celebrations will dominate the news headlines, and red and white (the colors of the day) will be worn by friends and family in every direction. Today ends a short season of cultural priority for retailers worldwide who… Read more »
Cardinals in Rome: Black Smoke = PR Win!
Speaking strictly as a PR guy, if I were a Cardinal in Rome charged with electing the next holiest Man on the planet, I’d take my sweet old time getting to the finish line. Here’s why: Only Google has the cash on hand to pay for the positive, continuous and positively ubiquitous PR the Catholic Church is experiencing right now. Incredible, isn’t it? Since the resignation… Read more »
The Team at Matter
In a way that only my wife can do, she responded to me lamenting about my Fantasy Football team’s poor performance on Sunday by suggesting I pretend my team won. That’s a good point, really. If I can pretend I drafted these guys then I might as well pretend they won, right?