Author: Matter

Matter Strengthens Leadership Team with Key Promotions and New VP

Date: Categories: Press Releases, Public Relations, Marketing Strategy

Strategic Appointments Across B2B Tech, Consumer and Healthcare Teams Aligned with Client Growth Boston, Jan. 14, 2025 – Matter Communications – a Brand Elevation Agency integrating PR, marketing, and creative services – is excited to announce strategic promotions and a new addition to its leadership team. These changes reflect Matter’s ongoing commitment to fostering top talent and delivering exceptional results for its clients across industries. Grace Torrance… Read more »

Matter Returns as Sponsor for 12th Annual NEVY Awards

Date: Categories: Press Releases, Video

Celebrating New England’s Startup and Venture Ecosystem with Creative Excellence WHO:Matter Communications – a Brand Elevation Agency integrating PR, marketing and creative services – is proud to sponsor the 12th Annual NEVY Awards. The NEVY Awards are produced by the New England Venture Capital Association (NEVCA), working on behalf of New England’s VC industry to foster a collaborative, inclusive, and prosperous innovation ecosystem. WHAT:The NEVY Awards,… Read more »

Matter’s Survey and Market Report Management Drives Brand Momentum with High-Impact Content

Date: Categories: Creative + Content, Press Releases, Public Relations, Marketing Strategy

Agency’s expertise developing proprietary surveys and market reports gives companies impactful, multi-purpose assets that enhance credibility, build trust with media and expand market presence BOSTON, Nov. 20, 2024 – Matter Communications – a Brand Elevation Agency integrating PR, marketing and creative services – today announces the continued success of its survey and market report management services, which empower brands across industries to build credibility and enhance their market presence… Read more »

Matter Elevates Crisis Communications Response Capabilities with Appointment of Julianna Sheridan as VP

Date: Categories: Press Releases, Public Relations

Agency’s crisis communications team brings decades of experience in proactively and reactively supporting clients through critical events BOSTON, Oct. 16, 2024 – Matter Communications – a Brand Elevation Agency integrating PR, marketing and creative services – is excited to announce the continued growth of its dedicated crisis communications and reputation management unit, led by Julianna Sheridan, VP, Matter Precision and crisis communications. Since stepping into her… Read more »

Matter Health Hosting Webinar Addressing Communication Strategies for FemTech + Women’s Health Solutions

Date: Categories: Press Releases, Public Relations, Marketing Strategy

Matter Offers Timely Insights and Best Practices to Help Effectively Communicate the Value of Women’s Health Solutions BOSTON, Sept. 24, 2024 — Matter Communications, a Brand Elevation Agency that integrates PR, marketing, and creative services, is hosting “Amplifying Women’s Health Solutions: Communication Strategies for Startups and Early-Stage Companies,” a free, live webinar on Wednesday, October 9. What: Join us for a special women’s health communications webinar with… Read more »

Building a Strong Brand Strategy: The Key to Business Success

Date: Categories: Creative + Content, Integrated Media, Marketing Strategy

A well-defined brand strategy is more than just a nice-to-have—it’s a fundamental element for everything your brand does. It communicates your brand’s mission, what makes it different, and why your buyers should care. We take brand strategy very seriously, using a research-heavy approach to uncover key insights and determine exactly what your customers are looking for or what is currently missing from the market to drive… Read more »

Matter Launches Comprehensive Media Training Offering

Date: Categories: Press Releases, Public Relations

New offering expands Matter’s expertise in empowering executives to navigate the changing media landscape BOSTON, Aug. 20, 2024 – Matter Communications – a Brand Elevation Agency integrating PR, marketing and creative services – today announced the launch of its media training offering. Building on years of experience successfully equipping executive spokespeople with the skills and confidence needed to effectively communicate their messages, this comprehensive program addresses the complexities of… Read more »

Consumers are Hungry for Viral Food + Beverage Trends, Healthier Choices, According to Matter Survey

Date: Categories: Press Releases, Public Relations

Research from agency’s consumer PR + Marketing experts highlights strong opportunities for CPG brands across influencer marketing, in-store and online retail, healthy alternatives and more BOSTON, July 23, 2024 — Matter Communications — a Brand Elevation Agency that integrates PR, marketing and creative services — today revealed findings from its 2024 Food & Beverage Trends survey. The survey of more than 1,000 U.S. consumers uncovered insights… Read more »

Matter Grows B2B Tech Portfolio, Elevating Brand Awareness + Driving Bottom-line Results for New Clients

Date: Categories: Creative + Content, Integrated Media, Press Releases, Public Relations, Marketing Strategy

Agency’s B2B tech team celebrates growth from new client partners, supporting successful brand awareness, thought leadership content and creative marketing programs BOSTON, July 9, 2024 – Matter Communications, a brand elevation agency integrating PR, marketing and creative services – today announced the growth of its B2B tech portfolio, highlighted by the addition of new clients spanning diverse sectors. Matter continues to elevate B2B brand stories by creating and executing… Read more »

Matter Grows Consumer PR Client Base with New Brands and Extended Programs

Date: Categories: Press Releases

Agency’s Consumer PR Team Continues to Support Successful B2C Product Launches, National Partnerships and Local Market Outreach with Mix of 360-degree Media Relations, Influencer Activations and Creative Events. BOSTON, June 11 , 2024 – Matter Communications, a brand elevation agency integrating PR, marketing and creative services – today announced the growth of its consumer client roster, highlighted by the addition of new clients as well as… Read more »

Matter Video Celebrates High Impact Work Including 250th Episode of Microwave Journal’s Thought Leadership Video Series

Date: Categories: Press Releases, Video

Matter’s video + animation team announces continued momentum highlighted by successful brand videos for client partners including Presidio, RSM, SieMatic, OmniOn Power and more BOSTON, June 4, 2024 – Matter Communications – a Brand Elevation Agency integrating PR, marketing and creative services – today announced the continued momentum of Matter Video, the agency’s full-service video production and animation team. According to Wyzowl’s 2024 Video Marketing Statistics,… Read more »

Matter Health Survey Reveals Brands Are Prioritizing Multichannel Marketing Programs to Grow Awareness and Customer Base

Date: Categories: Press Releases

Research Highlights Growing Trends in Healthcare Marketing Investments, Agency Partner Preferences and AI Usage. BOSTON, May 1, 2024 – Matter Communications – a Brand Elevation Agency that integrates PR, marketing, and creative services – today released findings from its 2024 Matter Health Marketing Outlook Survey. The survey of healthcare marketing decision-makers revealed insights into top priorities in 2024 including product/service awareness, agency partnerships and the use of artificial intelligence… Read more »

Elevating Societal Impact: Matter’s Precision Group Expands Client Base in Sustainability and Nonprofit Categories

Date: Categories: Press Releases, Public Relations

Agency’s Dedicated Team For Highly Focused PR + Content Programs Is Refining Messages and Amplifying Stories of Organizations Focused on the Greater Good   BOSTON, Mar. 26, 2024 – Matter Communications – a Brand Elevation Agency integrating PR, marketing and creative services – today announced the growth of its Precision group, a PR and content division of Matter that provides highly focused programs to support brands’ biggest business… Read more »