Author: Matter

Matter Booms In B2B Tech: Adds Eight New Client Partners

Date: Categories: Press Releases, Uncategorized

Integrated Agency’s B2B Technology Team Helps Brands Successfully Navigate Evolving Buyer Behaviors and Preferences BOSTON, March 14, 2023 — Matter Communications — a Brand Elevation Agency integrating PR, marketing and creative services to tell impactful client stories that drive business results — today announced continued momentum in the B2B technology space highlighted by eight key additions to an extensive client roster across the enterprise technology spectrum. B2B buyer… Read more »

MEDIA ON THE MOVE: February 2023

Date: Categories: Public Relations

It’s a new day in media, and with recent layoffs and shrinking newsrooms, many of our friendlies are on the move. Thoughtful media relations should remain a top priority for PR teams – we recently shared tips to make your pitches stand out – and you should always confirm that a reporter is still with their publication before pitching them. Because rising tides lift all boats,… Read more »

Matter Grows Health Portfolio 65% YoY With Wins in Chronic Care, Real-world Evidence, Remote Patient Monitoring + More

Date: Categories: Press Releases, Uncategorized

Agency Adds to Leadership Team to Support Clients taking on Healthcare’s Biggest Challenges BOSTON, Feb. 14, 2023 – Matter Communications – a Brand Elevation Agency that integrates PR, marketing and creative to tell clients’ unique stories and drive business results – announces the continued momentum of its Matter Health team, including the addition of innovative client partners, expansions to existing client programs and a key new… Read more »

Matter Opens Rochester Office to Support Region’s B2B Tech, Healthcare + Consumer Presence

Date: Categories: Press Releases

Integrated Agency Expands Its National Footprint to Further Support Tech, Healthcare and Consumer Brands While Tapping into the Region’s Diverse Talent Base BOSTON, Jan. 10, 2023 – Matter Communications – a Brand Elevation Agency that integrates PR, marketing and creative to tell clients’ unique stories and drive business results – announces the opening of its eighth office in Rochester, NY. The opening of the Rochester location… Read more »

The State of News Media — Matter Hosts the PRSA Colorado Annual Media Roundtable

Date: Categories: Strategy + Intelligence

Earlier this month, our Denver office had the pleasure of hosting a regional media roundtable – the annual, signature networking event by the Public Relations Society of America, Colorado Chapter. Fifty participants across Colorado-based PR agencies and in-house communications departments had an opportunity to listen to a panel discussion featuring several distinguished journalists and editors to learn about the latest trends and changes happening across newsrooms…. Read more »

Matter Named a Top Place to Work by the Boston Globe for the Sixth Time

Date: Categories: Press Releases

Integrated Agency Recognized Among 2022’s Best Employers in Massachusetts BOSTON, Dec. 6, 2022 – Matter Communications – a Brand Elevation Agency that integrates PR, marketing and creative services – has been named one of the Top Places to Work in Massachusetts in the 15th annual employee-based award from The Boston Globe. Top Places to Work recognizes the most admired workplaces in the state voted on by… Read more »

Rocket Fuel for Brands: MatterMKTG Ignites Marketing Engines with Integrated Campaigns

Date: Categories: Press Releases

Matter’s Newly Branded Marketing Services Team Expands Its Integrated Offerings to Help Brands Break Through the Competitive Noise with a Unified Approach to Brand Strategy, Execution + Optimization BOSTON, Dec. 1, 2022 – Matter Communications – a Brand Elevation Agency that integrates PR, marketing and creative services – announces the launch of the MatterMKTG brand today. Inspired by increased demand from brands requiring holistic marketing strategy… Read more »

Despite Potential Recession, Matter Survey Finds Marketers Bullish on 2023 Budgets

Date: Categories: Press Releases

89% of CMOs and Senior Marketing Executives Plan to Increase Marketing Investments for 2023, Signaling Competitive Opportunities for Brands BOSTON, Nov. 2, 2022 — Matter Communications — a Brand Elevation Agency that integrates PR, marketing and creative services — today released findings from its 2023 Marketing Outlook Survey, which explored how CMOs and senior marketing executives across B2B technology, healthcare, retail, professional services and customer experience… Read more »

Matter Adds Eight Cyber + Identity Brands to Growing Portfolio

Date: Categories: Press Releases

Integrated PR + Marketing Agency’s Growing Cyber Team Helps Clients Elevate Brand Awareness and Market Differentiation in Hypercompetitive Cybersecurity Sector. BOSTON, Oct. 18, 2022 — Matter Communications — a Brand Elevation Agency that integrates PR, marketing and creative services — announces its continued momentum in the cybersecurity industry highlighted by the recent addition of eight clients from across the security spectrum. From VC-backed startups and later-stage… Read more »

Matter Goes with Gusto: A Creative Content House for Brands that See the Big Picture

Date: Categories: Press Releases

Integrated Agency Launches Gusto to Help Champion Brands by Telling Their Stories with Best-in-Class Video, Podcasting, Animation + Immersive Experiences.  BOSTON, September 21, 2022 – Gusto – a Matter company and creative content house specializing in commercials, branded content, podcasting, original shows, and branded entertainment – announces its brand launch today. With a team of 25 dedicated, talented professionals, Gusto does more than tell great stories… Read more »

Matter Social Second: July 2022

Date: Categories: Digital Marketing

Welcome to another edition of The Matter Social Second — keeping you current about what’s trending in social media. We’re sharing the most important and impactful social stories from July. Click the headline to see the full story. Instagram Enables Shopping in DMs As e-commerce capabilities continue to grow on social, it’s important for B2C companies to enable seamless sales on their social channels. On July… Read more »

Matter Precision Celebrates 10 Years of PR Success

Date: Categories: Press Releases

Integrated Agency’s Dedicated Team for Highly Focused PR + Content Programs Marks Its 10th Anniversary Throughout August. BOSTON, August 2, 2022 – Matter Communications – a Brand Elevation Agency specializing in PR, creative services, digital marketing and strategy – announces its Precision group’s decade-long span of driving agency growth and PR successes for diverse brands. Precision is a PR division of Matter that combines full access… Read more »