Matter’s Creative client work was recognized this year at the 2018 MarCom Awards. MarCom honors “excellence in marketing and communication while recognizing the creativity, hard work and generosity of industry professionals.” They have evolved into one of the largest and most-respected…
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Matter’s Helping Hands initiative encourages a nationwide community service effort that is rewarding and fulfilling for all of the employees. With 1000 plus hours of impactful volunteer work done each year, Matter is truly making an impact on its surrounding…
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In September, Matter’s Open Door program conducted a free class on PR, media relations and social media for growing food and beverage startups and brands. Below are some of the session’s best takeaways. When do I talk about my product,…
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Matter’s Helping Hands initiative encourages a nationwide community service effort that is rewarding and fulfilling for all of the employees. With 1000 plus hours of impactful volunteer work done each year, Matter is truly making an impact on its surrounding…
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The constantly evolving world of social media is ever-changing and marketers, business owners and even the daily Facebook user should be aware of the updates. Make sure you are subscribed to our blog to get the monthly news and updates…
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Introduce and excite. Explain and convince. Connect and amplify. Video can do it all, and over the past several years, it has become the king of online communication. It condenses your message into 2 minutes, and distributes it across platforms…
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Matter’s Helping Hands initiative encourages a nationwide community service effort that is rewarding and fulfilling for all of the employees. With 1000 plus hours of impactful volunteer work done each year, Matter is truly making an impact on its surrounding…
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Matter Vice President, Maria Brown, guest starred on Episode #13 of the Boulder Tech Podcast. In the podcast Maria gives her take on a number of matters, such as: How Google levels the playing field for PR The maturing of…
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Landing A PR Internship While searching for an internship, I was intrigued by Matter’s witty, active and engaging digital presence. I explored the site, eventually finding Maria, a Matter Vice President stationed at Matter’s Boulder (BoCo) office. With nothing to…
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The Matter Creative Team is growing! To kick off June, two new designers joined the team in our Massachusetts’ locations. We are excited to have them started on projects like the ones you can check out below. But first, check…
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While a lot of attention is often given to reaching the male demographic between the ages of 18 and 34, when it comes to many consumer brands, reaching Millennial Moms (those born between 1981 and 1996) is becoming a huge…
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This month, the Matter Video Team created three distinctly different company overview videos for clients Threat Stack, Karv and BSW Wealth Partners. The Matter Design Team worked on landing pages, custom icon sets and an e-book. Check them out below.…
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Another year, another great NewCo. Matter joined a tribe of talented, tech-hungry people last week for the 3rd annual NewCo Boston Festival, hosted by the Mass Technology Leadership Council (MassTLC). During the two-day event, attendees step out of their day-to-day…
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This March, the Matter creative team finished up some large scale projects for clients Bigtincan and CityPASS. Bigtincan came to Matter for a series of customer success stories. And CityPASS came to our design team looking to launch city-specific ads…
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Forbes retail columnist: “Retail is not collapsing – retail is growing” Q&A with expert contributor explores the future of commerce, what it’s like to be on the receiving end of PR pitches  We recently caught up with Forbes contributor Richard…
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Along with working on the many projects below, The Matter Creative Team was named a finalist in PR Daily’s Video and Visual Awards in three categories this past month. Want to check out the winning projects? See below! Best Video Series:…
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As a startup founder, you’ve poured blood, sweat, tears and capital into your company. You’ve invested in the right talent, built a differentiated product or service, acquired customers and maybe raised some funding, and it’s time to launch your startup…
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International Women’s Day (March 8) is a global day celebrating the social, economic, cultural and political achievements of women. This year’s theme is #PressforProgress. By continuing to press forward, we can turn the momentum of this movement into an unstoppable force for…
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As we enter March, newsrooms everywhere are continuing to shrink. Vox Media announced a plan to layoff around 50 employees, as reported by CNN. The decision is allegedly due in part to a pivot away from its video services, with…
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Prospective students aren’t just surfing online; they’re living there. It’s important to implement a paid search campaign for your institution to ensure your school appears in the search results from the time students are conducting their initial search for colleges,…
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The constantly evolving world of social media is ever-changing and marketers, business owners and even the daily Facebook user should be aware of the updates. Make sure you are subscribed to our blog to get the monthly news and updates…
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Can a world-class public relations program be shrunk, Alice in Wonderland style, to fit in the pocket of an organization looking for focused brand communications? Well, yes. That’s exactly what we do. Matter’s Precision group accomplished this feat of scale,…
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While you were surviving January, the Matter Creative team was busy creating new work for exceptional clients! This month the video team worked on everything from high-level explainers to product launches to recruitment videos. And on the design side, the…
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The new year started off with questions about whether the rise of robo-reporters and virtual reality mark the end of journalism’s final chapter, while a new poll reports that Americans “believe in journalism,” despite generally distrusting media as a whole.…
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The constantly evolving world of social media is ever-changing and marketers, business owners and even the daily Facebook user should be aware of the updates. Make sure you are subscribed to our blog to get the monthly news and updates…
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Happy Holidays from your Creative Team! This month the video team worked on customer success stories and key product offer explanations to assist their clients’ marketing and sales initiatives. And on the design side, the team worked on everything from…
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Industry trends, client successes and rock star employees here at Matter were enough to keep our blog content flowing during 2017. But, with limited time during the day and a high volume of content available online, it is impossible to…
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The next time you pick up a copy of STORES or Entrepreneur Magazine, notice how many stories follow a case study format. A major retailer wants to improve customer experience and invests in a chatbot to help shoppers navigate their…
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The world of social media is constantly evolving and marketers, business owners and even the daily Facebook user should be aware of the updates. Make sure you are subscribed to our blog to get the monthly news and updates on…
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As the year concludes and we prepare to to tie all loose ends before we start fresh for next year, we would like to take a step back and proudly reflect upon Matter’s contributions in community outreach for the year…
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Marci Stone, account director at Matter and resident e-commerce specialist, recently sat down with Don Davis, Editor In-Chief at e-commerce news & research firm Internet Retailer. He is a New York native and Yale graduate.   Marci Stone (MS): Don, how…
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Social platforms are constantly updating and changing, just take a look at the news from Facebook this past month. They seem to have stole the show this October with acquisitions, new features and even a way to order food. Learn…
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In the midst of recent media moves, newsrooms are still shrinking, and journalists at both local and national publications are being laid off. One possible solution media are turning to: unionizing. Results have been mixed. Recommended read: Hamilton Nolan, a…
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In-between the candy and the costumes of October, we have worked with a range of clients on some not-so-spooky video and design projects for you to check out. Have an idea you’d like to work with us on? Contact us…
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As a veteran search marketer, Wes brings a decade of search engine marketing (SEM) skills and agency experience to Matter. He specializes in creating highly focused, efficient, and effective search strategies for clients of all categories and industries. We recently caught up…
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After a three-year hiatus, the Boston chapter of the national Law Firm Media Professionals group (LMFP) has officially relaunched thanks in large part to support from Matter’s professional services group. The Boston chapter kicked off with a highly anticipated and…
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As we begin October with fall in full swing, we bring you social media news and updates that took place in the last month. From a new app that brands want to make use of, to the latest in Facebook…
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Check out this month’s range of work from the creative team! On the video side, we’ve got a video shot in three locations across the USA, an interview with the inventor of the World Wide Web, and much more. On…
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After months of iteration, you’ve built a new technology. Your voice assistant reads today’s headlines. Or your deep learning platform returns new techniques for disease management from thousands of medical journals. Or your disk storage hardware archives directly to Amazon’s…
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As Vice President at Matter leading the charge in our Portland, Oregon office, Lydia brings 10+ years of B2B and B2C tech PR experience. Lydia has led every type of campaign – from a strictly byline-driven program for major corporations like…
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As the summer comes to a close, we’d like to share a few video and design projects we’ve been working on recently. From overview homepage videos for Cadenza Innovation to animated GIFs for LEDVANCE’s new Apple HomeKit, the creative team…
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From the newest social platforms, to changes to your old favorites, here is the latest in social media news that you should be aware of. Facebook Limits Video Clickbait As part of Facebook’s larger effort to improve user experience, the…
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In recent weeks, we continue to see publications announcing redesigns or changes in production. This is likely due to the cost of printing and a continued move to digital for most readers, but the changes are significant. Notably, Cooking Light,…
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As our favorite month of fireworks and beach days comes to a close, we have to remember the ever-changing world of social media platforms. This past month, we saw quite a few updates that will impact day-to-day usage and long-term…
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Ten years ago, if your business wanted to have a presence on social media, there weren’t many places to go. What a difference one decade can make. Facebook now boasts the world’s largest user base and an incredibly sophisticated ads…
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In recent weeks, we see the continued trend of shrinking newsrooms. Notable publications like the LA Times and Barron’s lost key members of their staffs for unannounced reasons, and a handful of outlets are paring down their reporting staff and…
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As reporter shakeups continue, we also are starting to see a trend in publications streamlining their areas of focus. Likely due to smaller editorial staffs, major outlets are paring down their lists of series, columns and blogs and are instead…
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We continue to see major shakeups going on across the media, but specifically among business press. This past week was marked by significant layoffs at both Huffington Post and Time Inc. These announcements come just weeks after IDG reported a…
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As a Social Media Strategist at Matter, Lindsay brings 5+ years of agency experience with B2C and B2B brands on social media. He specializes in overseeing and executing paid social media strategy on behalf of Matter clients and has expertise…
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Shrinking newsrooms and the rise of Medium, LinkedIn Pulse, and contributor networks are making content an essential part of a company’s visibility in the media. Backed by an SEO strategy, company blogs, op-eds, landing page content and downloadable assets are…
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In the ever-changing world of social media, it can be difficult to determine which platforms make sense for your business to be active on. You’ve probably heard a lot of buzz about Snapchat recently – does that mean your brand…
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With technology rapidly changing the media landscape, journalists are constantly moving to not only other publications and beats, but also to in-house content gigs.  As public relations professionals, it is imperative we are always up to speed on the latest…
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I recently had the pleasure of attending my very first TechFestNW, an annual tech conference that brings the brightest minds, companies and ideas in technology together in the Rose City. Throughout the two-day event, various speakers – from growing startups…
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Matter is a proud sponsor of Boulder Startup Week, an independent, five day event that celebrates the unique community in Boulder, Colorado from May 15-19. Learn more about us and where we will be this week from the blog post…
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Brands and organizations are moving more heavily into content marketing, and the demand to produce a stream of creative work means marketing managers are looking for ways to get it done at scale. One way to approach this is to…
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In this world of constant hunger for new brand content, it’s simply not enough to recolor your logo every few years and write a press release. These days the people expect all the things; new, shiny, packaged and delivered ka-pow!…
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It’s been said that “you have not lived today until you have done something for someone who can never repay you,” and here at Matter, we agree! With five different offices across the US, each of our offices are involved…
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In a world where consumers are increasingly demanding social responsibility from their chosen brands, it’s imperative that said brands refrain from turning social movements into tropes to be exploited. The consequences, as Pepsi found out last week, can be severe.…
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As you might’ve heard, we had an election this past November. Perhaps you were living under a rock in a locked container that was hermetically sealed and then buried in the earth’s mantle before going on a top-secret mission to…
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To quote HBO’s “Silicon Valley,” startups aim to “make the world a better place,” whether “through Paxos algorithms for consensus protocols” or “through canonical data models to communicate between end points.” But what does any of this mean? “Making the…
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As head of the Precision group at Matter, Jennifer Karin helps start-ups and established companies identify and hone this relevancy to shape the communications strategies that help businesses grow. We recently caught up with her to hear more about her passions,…
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By now, you’ve likely noticed things are changing on LinkedIn – big time. This is the largest update for the platform since its initial launch. Navigation is more streamlined, the search bar has been optimized, you’re receiving personalized suggestions to…
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It’s usually in those last few months before college graduation, when reality sets in and the task of finding a job looms. Goodbye, cushy college life! Hello, real world. All of that course work and preparation over the past few…
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Boston has had quite the 2016, so far. Over the past six months, the city has experienced incredible milestones, further raising its notoriety as “The Hub” of innovation. Not only has Boston been ranked No. 1 among the top 25…
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 At this day in age, it’s amazing to think that remote controlled drones (or UAVs) are becoming a part of everyday life. They can be seen in search and rescue applications, lighting scenarios, and of course aerial videography. When it…
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For an HR professional working at a PR agency, I’m embarrassed to admit- but I’m no expert on blog posts (this is actually my first one ever so I hope I do my colleagues proud!) I started at Matter six…
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For most of the country, it’s just another week, but for us here in Boulder, Co, we have a lot to celebrate! This week spins up the sixth annual Boulder Start Up Week (and second year Matter is a sponsor!)…
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(Image courtesy of DDC) My fellow graphic designer, Gretchen Walker and I were excited to attend a lecture at the Boston University College of Fine Arts by Visiting Designer Aaron James Draplin, a pioneer in the graphic design community. He is…
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Today, we’re talking about industry trade shows. From the months of preparation to the perfect storm that is: HIMSS, CES, RSA, etc., a lot of time, effort and money goes into creating a successful trade show experience for both your…
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Last week, I had the chance to visit Endicott College with my colleague Tim Hurley. We presented on the topic of social media and how it is used in brand marketing, to a class of about 25 Communications students. This…
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We are surrounded by brands everyday, from function to indulgence.  Some we hardly think about, others we choose to become part of their tribal following, but what sets a brand apart, and makes it a “love” brand? We all have brands that…
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As everyone with a pulse knows Boston was unsuccessful in its bid for the 2024 Olympics (thank God!) but it did win the hotly-contested battle to get GE to relocate its corporate headquarters here later this year. So it begs…
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I’m a sucker for good branding. I usually love something slick and polished and neat. In fact, I’m a marketer’s dream. I’ll buy wine just because I like the label or a shampoo because the bottle is a cool shape.…
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As a recent transplant to Matter’s Portland, OR office it has been an exciting first year learning a new city, culture and business community. Believe it or not, Portland isn’t the “city where young people retire” as Portlandia has so…
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PR Measurement and results are an important part of any PR program, and it’s something that’s in our DNA here at Matter Communications. Unlike PR’s closest relatives marketing and advertising where metrics are clearly defined and ROI is something that…
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As PR/social media/content creation pros, we’re all natural born storytellers at Matter. During these two weeks preceding the Super Bowl, there is a huge vacuum to fill on the airwaves, on sports (and now more than ever) entertainment blogs, newspapers,…
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If you are a professional in the Video industry, chances are you find yourself spending a lot of time in airports, hotels, and rental cars. Traveling is my favorite part of my job, mostly because of the sense of freedom…
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Here we are at the beginning of Q1, which for many PR pros can mean lots of planning meetings – and with that the creation of the ubiquitous PowerPoint deck. As a PR professional, you probably don’t fancy yourself a…
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Working in Matter’s Portland office has many great perks, like the city’s love of all things food, however when offered the chance to work from the Newburyport office for part of the week I jumped at the chance to spend…
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For those of us that have been in communications for some time love to share tips and tricks on how to build meaningful media relationships. We all have our horror stories about a time when we tried to force a…
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Launched in May 2015, Fontstand created a Mac OS X app geared towards the flexibility of exploring thousands of font options. Developed by independent type designers Peter Bi?ak, Andrej Krátky and Ondrej Jób, the new service allows all users to…
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All kinds of companies, organizations and enterprises are vying for media attention in today’s world and all have a compelling story to tell. But how do those in the not-for-profit space get their voices heard? After working at multiple nonprofits…
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You’re sipping your morning coffee, sweet jams are streaming through your earbuds, and you’re ready to take on this digital day. With Google Analytics displayed across your monitor, you click through to see how well your website is performing and…
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Remember the QR code? These things were going to blow-up, right? QR codes contain enormous potential to bridge the gap between printed material and your mobile screen. I’ve seen some decent examples of their use both in application and design……
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  It seemed fitting that my first blog post for Matter would be about the differences and similarities of working as a creative for companies in-house and as part of a firm. Over the last few years I’ve done a…
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A Crisis Communications Two Minute Drill Forget the overheated real estate market. Never mind the S&P 500. That massive bubble that seemingly formed overnight – the uber frothy, multi-billion dollar daily fantasy sports industry – is about to burst. And…
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After a spirited and mildly successful late season stretch, the 2015 Boston Red Sox limped to the finish line yesterday in Cleveland, dropping two in the midst of a four-game losing skid to finish 78-84, the team’s third last-place finish…
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A good chunk of a PR pro’s day consists of finding creative ways to get a client’s story out there. Obtaining killer press coverage without a steady stream of company news is one of the biggest – and most exciting…
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Data, data, data… how can we make the communication of data quick, clear and interesting? Of course an infographic. Love it, great idea. But not all infographics are created equal. So what makes one stand out as effective and unique?…
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Last Thursday, hundreds of people packed the Boulder Theater to attend the 27th installment of IgniteBoulder. What is Ignite and how does it work? Once every few months, a group of everyday people – not professional speakers – come together…
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It’s no secret—managing work, relationships, and extracurricular activities can be a challenge. From the responsibilities at work to maintaining relationships with your friends and family, you have a lot on your plate. While it may seem impossible to “have it…
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I have worked in PR my entire career, but I just started working as an account executive at a PR agency for the first time a couple months ago. The reason why I bring this up is because I thought…
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“Wow, this place was awarded among ‘Best Places to Work’ five times in a row, TOO!?” I thought to myself as I applied for a position at Matter a little over three months ago. Could I really begin my Public…
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Traveling from time to time is something you sign up for when making the choice to pursue a career in video production. It can be very exciting at times; getting to check out new places that you otherwise might never…
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On May 6, Matter Communications announced that it would open a new office in Boulder, Colorado. The tech, the startups, the passion for entrepreneurialism – what wasn’t to love? There is certainly a kinship between the People’s Republic and Matter’s…
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“Great things are done by a series of small things brought together.”- Vincent Van Gogh As a recent college graduate, the professional world seems like an uncomfortable, unforgiving, unfamiliar place filled with infinite possibilities. I can’t help but to reflect…
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As I approach my five month mark as an Account Coordinator here at Matter Communications, I’ve realized how much I’ve learned in such a brief time. Yes, I’ve learned a lot more about media, pitching and press releases, but more…
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“No news is good news.” You’d be hard-pressed to hear this uttered in any PR agency setting. It’s a perennial responsibility of agencies to portray clients as dynamic forces in their industries. If our client produces nothing but guitar picks,…
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Although I am one of the newest team members with Matter Communications, I have been doing this PR thing for while—eight years to be exact. During my early years in PR I saw the emergence of the smartphone app, the…
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As a public relations professional, I’m fortunate to have a career that allows for frequent travel, so you can only imagine the excitement that ensued last month, when I got to spend four days in Las Vegas to attend Ceridian…
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I spent the summer after college graduation working alongside branding and marketing wizards in the Silicon Valley of Europe: Berlin. Throughout the summer, I learned to speak, write, and even eat spaghetti with a fork and spoon like a German,…
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This past week the Matter Portland office took a trip to an evening networking event hosted by Women In Information Technology (WITI), a group hosts get-together’s for women working in the technology industry. As we headed out the door we…
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I have to admit that on the first day of my internship at Matter Communications I had some major jitters. I had no idea what to expect, and all I knew about PR, or account management in general, were the…
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It’s amazing what the benefit of face-to-face contact can have when building a relationship. Getting the opportunity to have face-time with the press is an invaluable opportunity when you work in PR. So, when I had the chance to attend…
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Typing the same search terms into Google day after day may seem like a chore, but the benefits of it far outweigh the negatives. I’m talking about industry news scanning, which is a service many PR agencies provide for their…
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“The only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it.” – Steve Jobs This…
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In honor of the upcoming holiday weekend, I wanted to take a look back at our nation’s founding fathers. These men were not only strong leaders with political savvy – they were also pros at using PR tactics to achieve…
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With content marketing being a 44 billion dollar industry, it is vital now more than ever for PR professionals to be on top of their game when it comes to digital communication. Here are 5 SEO tactics every public relations…
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Walking up the steps and into the office building clad in the Matter signature red, I had no idea what to expect for my summer internship. I had never worked in the PR industry and didn’t know much more about…
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I chose a career in PR because of the ever-changing nature of the industry. I can never expect the same day-to-day with my consumer clients due to the unpredictability of the retail industry and the enhancement of technology. It’s so…
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We all know that smartphone cameras are the most popular point-and-shoots in the world right now. Each generation, they’re  packed with more megapixels, higher frame rates, and crispier color capabilities than ever before. You’ve probably seen Apple’s newest campaign that shows a…
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As we’re immersed in the development and advances in technology on a daily basis, we probably don’t stop to think what our creations will look like in the future – or further, how they will act. An interesting topic of…
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Don’t quote me on this statistic, but I think I can assume that roughly 90% of brands or companies out there work with bloggers in some capacity. Whether it’s working closely with them on announcements or campaigns, sending them product,…
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Social media has had a profound effect on public relations, creating new opportunities and challenges for brands. Social media allows brands and consumers to engage across a variety of channels in real-time, which has led to an increased demand for…
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As mobile devices continue to dominate how users are viewing the web, Google has announced that as of April 21st whether a site is mobile-friendly will begin to have a “significant impact in our search results”. While Google has used…
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Recently, Matter Communications has facilitated a wide variety of media training seminars for all levels of expertise at our clients’ organizations – whether for a basic “What is PR?” training or a refresher session for C-Level execs on the dos…
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When you speak with a friend or colleague that has worked both agency and in-house PR you almost always hear the same thing, “In house has the potential to become repetitive, while working at an agency keeps you on your…
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In the video world, new gear comes out seemingly every day.  It’s equally exciting and frustrating to see the rate at which technology is improving and prices are dropping (“there’s now a 4K version of that camera we just bought…
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When it comes to creating visual content for a client, the intention is to always make something that sets itself apart so it gets the high levels of engagement that we all covet. Unfortunately, us right brained folk go through…
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We use snow days to get creative. Check out our latest infographic in which we break down Boston’s winter weather in Sox terms. Is it Spring yet? All data current at time of release. Correlation statistics are approximate. Sources: snowstats.boston.gov;…
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Branding is more than just fonts, colors and logos. As the crew at risingabovethenoise.com recently showed us in the video above, it’s about creating something unique and inspiring that will take a good brand, and make it an outstanding brand. As…
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  Determining your brand identity can be challenging, but Scott Thomas and his team at Simple. Honest. Work, have created a fun, easy tool to determine what the core characteristics of your brand are. Check it out here!

I had only gotten my feet wet in Public Relations before starting my internship at Matter, so while I knew I had a strong interest in PR, I did not quite know what to expect as a PR intern. I…
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  I find all too often that companies are using online video as a means to hammer home their services, products, values, and messaging- and just that. We all know the stats about how video is an engaging way to…
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As we all return to a sense of normalcy and routine after a few weeks of holiday fun, this marks a good time for those of us at Matter to take a step back and re-raise the bar for 2015.…
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Check out this interactive infographic that we just came across showing the daily habits and routines of some of the world’s most iconic creative minds. The information has been culled from the calendars and journals kept by these writers, artists…
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Here at Matter, the office is busy with the sound of final projects being completed before the holiday break. While we remain available for our clients, we take the week after Christmas to recharge and refresh so that we can…
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  With Christmas around the corner, there’s really only one thing on everyone’s mind. Next year’s Video Content strategy!  Ok, well, maybe not, but as the calendar year winds down and we all gather to reflect and celebrate the accomplishments…
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In such a fast-paced environment, trust and respect among team members is a critical element for success. That’s why it’s important to periodically take time out of the office, step outside of our comfort zones and get to know colleagues on…
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Full disclosure: I have never used the Uber service. Also, I am a GenX (barely) suburban guy who prefers driving own car and has no problem with mass transit in Boston or other major metros. Right there I am in…
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Let me start off by saying, I can NOT draw. I feel like a lot of times as someone working in a creative field, people assume my skills range into all of the artistic buckets (which they do not). The…
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In today’s media landscape, there’s no such thing as “too much content.”  The amount of platforms, outlets, and opportunities for getting your message seen and heard is enormous, and it’s crucial that brands take notice and stay ahead of the game.…
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A few weeks ago, right before the start of New York Fashion Week, I joined three of my Matter colleagues in the Big Apple to host a PR launch party for our client felix + iris, a new e-commerce eyewear…
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Supporting a startup entering into a market can be a rewarding but difficult process. The ability to not only counsel your client with a timely and strategic plan but also execute that plan smoothly is crucial to the overall success…
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To someone in his or her first year of PR, pitching reporters can often be nerve-wracking or downright scary. I recall my first time picking up the phone to speak with an editor and trying as hard as I could…
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In a Mad Men episode this past season, there was a brief shot of the front of the New York Times issue following the assassination of John F. Kennedy. The headline read: KENNEDY IS KILLED BY SNIPER AS HE RIDES…
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Throughout my career, my hope is to improve and acquire new skills, but one skill that I think doesn’t get enough attention is learning how to work, and work well, with others. Sounds simple right? Many of us have been…
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With many clients running startups and strapped for cash, it’s a hard loss for our team and our client when they have to put a midstream stop to the PR program. Media relations takes time. Although PR is so much…
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As any PR pro knows, staying plugged in to the news is a must. Everything from world headlines to national stories, tech trends, pop culture, and whatever’s trending day-to-day on social media – staying ‘in the know’ helps us be…
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The entire New England region was transfixed with the Market Basket drama. Like a miniseries, there was hardly a way to avoid the news coverage, protesting part-timers or the honking MB Groupies who made their opinion known about the family…
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How many brainstormers do you attend each month? Too many? Not enough? Whatever the amount, it’s so important to get the most out of them. It’s a huge ask, lots of people in the room, billable time and sometimes there’s…
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If you’ve been on social media in the last week (as public relations professionals that’s a given), you’re sure to have seen or even been on the challenging or receiving end of the ALS Ice Bucket Challenge. Gaining recognition locally,…
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Getting coverage in today’s media climate is always challenging. At Matter, we’ve found that one sure way to grab attention is to include a visual. Trust us, it works (We’ve got the proof.) Yesterday we put the final touches on…
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In the modern era, the consumer is king. Companies who previously walked over their customers now live in fear of the almighty user review, and rightfully so. Mobile devices, the internet and centralized user reviews now dictate whether a company…
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For those of us in the PR profession, media relations, and one of its most common tactics – “pitching” – is considered to be among our most valued skills. Yet put most of us on pitcher’s mound from 60 feet,…
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During a time when most of our newsfeeds are filled with duck-face selfies, people airing dirty laundry, and hash tags galore, social media is catching a lot of flack, perhaps deservedly so, for being futile and self-indulgent. That’s part of…
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Do you ever find yourself in a store deciding on a product that has multiple brand options to choose from? I have found myself in this situation more times than I’d like to admit. I will read the benefits of…
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According to the World Business Council for Sustainable Development, corporate social responsibility is defined as “the continuing commitment by business to contribute to economic development while improving the quality of life of the workforce and their families as well as…
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I’d like to congratulate the U.S. Government. You’re winning at public relations right now. No, really. Two well-known and often maligned government agencies have found respective niches to educate and entertain, helping to project a friendlier image to the masses.…
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Facebook is currently getting a lot of heat. Why? It was recently announced that in 2012, Facebook conducted a study on 700,000 of their users in order to test their emotional reactions. Facebook did this by altering the posts that…
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One of the results of Matter’s recent branding efforts are our newly unveiled, upgraded business cards. (We’re pretty psyched!) As a designer who has worked with many brand identities, I’ve been asked many times if it’s worth going through the…
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I have come to terms with the fact that my parents will never be able to confidently explain to their friends just what it is that I do. The conversations often go something along the lines of: “She works in…
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Getting excited about a new song on Spotify or YouTube video seems to happen just about every day. But how long does that feeling last? For me it’s about three minutes (if that) until I move on to something else. If…
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Let’s be honest. I know nothing about soccer, but this week I’m learning. One of the things I love most about Matter is the way our whole office comes together to celebrate life. Not in a way that is disruptive…
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Everyone knows the common saying among creative professionals: “There’s never a dumb idea while brainstorming.” Jokes aside, being a member of the Matter Communications team, whether in Portland or Newburyport, we often find ourselves searching for creative ideas among our…
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  You cannot sit down and watch an episode of ABC’s hit drama, Scandal, without hearing the phrase “it’s handled” uttered from the lead, Olivia Pope, who is the head of a crisis management firm in Washington, DC. Anyone who…
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If you’ve never visited Matter’s Providence office, you need to add it to the top of your bucket list. Not only are we just steps away from Federal Hill and its culinary greatness, but we are also neighboring prestigious colleges,…
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It is graduation season, which means many actors, comedians and entrepreneurs have recently headed back to their alma maters with inspiring words of advice to students about to embark on the “real world.” Commencement speakers like Jim Carrey, Charlie Day…
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Getting in front of the camera can be scary. Especially when it’s on the set of a busy news studio with producers shuffling you around, makeup artists touching up your face, and tech support clipping microphones to you. It’s an…
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Last month Matter Portland had the distinct pleasure of attending the local Ted Talks event, TEDxPortland. Having never attended one before, I was excited for the opportunity to hear from local speakers and those with ties beyond the region with…
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With the Bruins recent and unexpected early exit from this year’s 2014 Stanley Cup Playoff, myself along with my fellow Bostonians are still mourning the loss. Not only is it a cruel reminder of last year’s loss to the Chicago…
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Public relations is an interesting business. Stay in the game long enough and you get exposed to just about every kind of client and story you can imagine. I was recently reminded (by a blog on Forbes.com) that the first…
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I recently attended a seminar where social media gurus from a popular credit card brand and an American car manufacturer shared strategies and best practices. The woman that oversaw social media for the car company talked about producing content for…
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We work in an incredibly fast-paced industry. We send and receive hundreds of emails a day, we juggle breaking news, client crises, deadlines, creative projects, social media accounts, and countless phone calls and meetings. We’re “always on” – and we…
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Since I started in PR, I’ve witnessed many changes in our industry. There are the more logistical day-to-day changes that have occurred – I no longer cut coverage out of magazines with an X-acto knife and tape it into a…
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With baseball’s Opening Week upon us it’s a good time to take a deeper look into America’s pastime. Without some change, Baseball is in jeopardy of becoming a game of America’s past. The sport is extremely successful from a monetary…
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As the newest team member at Matter Communications in Portland, OR, I take time to reflect on the words of one of the most influential voices of my generation to help make my transition as seamless as possible: “When opportunity…
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Reading novels cover to cover has never been my thing. Perhaps it’s my short attention span, or the fact that pictures are way more interesting than 12-point times new roman. The Calvin and Hobbes comic book series by Bill Watterson…
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Earlier this week I grabbed a good ole’ hard copy of USA Today here in the Matter office, thumbed through the Money section and spotted this piece speculating on the future of two of the most esteemed national print newsweeklies,…
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I have a challenge for C-suite execs, legal teams, PR agencies, and my fellow PR colleagues: stop describing your company as “leading” in your press materials. You know what I mean. Take a look at any news service and you’ll…
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Operating without a net in a circus is dangerous right?  Well so is running a company without solid brand guidelines. We have all heard, “Your brand is your promise,” or “Your brand is your culture” and the countless other valuations…
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The visual storytelling movement is gaining momentum every day, and infographics are showing up everywhere. Any type of information, from statistics to the history of Oscar dresses can be brought to life in an infographic. If you haven’t yet, its…
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One piece of advice that I have been given since I was an undergraduate was to have a mentor. However, it wasn’t until I entered the business world and had a mentor of my own that I understood the importance…
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Here at Matter, our team of 80 plus employees works out of four main offices: the Newburyport headquarters, Boston, Providence and Portland, Oregon. In addition to those four offices, we also have other small offices that team members work out…
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This is not another blog post defending Boston’s position as a technology mecca against the likes of Silicon Valley, San Francisco or gulp…. New York. We’ve all seen that movie before, dating back for some of us to that pre-historic,…
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Remember some of these sites? It’s a great walk down memory lane to look at websites. Check out how the world’s biggest websites looked when they first launched. Even these giants had to start somewhere! Does your company website still…
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This week marked the tenth anniversary of one of today’s most popular social media platforms, Facebook. But Marc Zuckerberg wasn’t the only one celebrating; the company gave its users a reason to smile through a personalized video recap of their…
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Recently, I spoke at a PubClub event on Visual Storytelling at our Boston office. One of the first questions asked to me was – “why PR people?” The question is two-fold. Why should businesses have their PR agency responsible for…
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Well, here we are.  It’s 2014.  What does that mean for marketers?  It means if your brand doesn’t have an online video presence, you’re already behind. Don’t believe me?  Here’s some backup.  I can honestly say that I have yet to see one…
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Is anyone else getting tired of reading articles that point out the faults of PR professionals? Probably an obvious question, given that the majority of the readers of this blog are likely PR people. Another obvious statement: Nobody is perfect…
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If you’re an NFL fan, like I am, then you probably spent your Sunday glued to the two conference championships. Living in the Northwest, Portland specifically – the home of great food, beer and Matter Communications latest PR office, it’s…
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HBO’s wildly popular show ‘Girls’ premiered their third season on Sunday night after extensively using social media to promote the new season.  Many brands and television shows have used Facebook and Twitter to reach out to fans and promote themselves,…
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As a recent college graduate, the months following my exit of formal education were spent much like most of my peers – facing the harsh reality that the job market is often an unforgiving place.  Each day was spent scouring…
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I was given the opportunity this year to attend PhotoPlus Expo (PPE) in New York City with our client Sigma Corporation of America. For those who aren’t familiar, PPE is one of the photo industry’s biggest shows. Media and consumers…
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I often find myself asking people to “think like the client.” This concept is ironically simple and complex, yet when mastered can go a long way in delivering client service that is truly a notch above. To think like the…
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Once upon a time, a movie camera was invented. What would follow were silent movies, movies in black and white, movies in color, movies with sound, special effects and eventually even 3D movies. There would be cult classics, box office…
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In a recent interview, lifestyle maven Martha Stewart spoke out strongly about her opinion of bloggers. And it wasn’t a good one. She was quoted saying, “Who are these bloggers? They’re not trained editors and writers at Vogue magazine. I mean,…
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Last week, United Steel Workers of America Local 8751, the labor union representing Boston city school bus drivers, created a crisis situation for themselves and every parent and child in Boston when they refused to pick up 33,000 school children…
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We have all heard it time and time again: From the moment you send a tweet or post to Facebook, your words are forever on display for the entire world to see – even if you press delete. Talk about…
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If your company is not utilizing social media in some capacity, it is not taking advantage of a valuable tool to engage with its target market.  Social media is still quickly evolving from a place to just simply communicate to…
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Who would have thought that adding a handful of french fries to a hamburger would spark such a controversial conversation online? Burger King launched the $1 “French Fry Burger” because apparently, that is what their customers wanted. It seems like…
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  While scanning my Facebook homepage, Twitter feed, or Instagram page it’s rare for me to not come across a hashtag.  Whether it’s a tweet, status update, comment, or caption chances are I’ll find a word or phrase with a…
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Did anyone else see what Johnny Manziel did in the second half of last Saturday’s opening game against Rice? Aside from completing six passes for 94 yards with three touchdowns, the Texas A&M superstar quarterback also went on to embarrass…
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Good copywriting is often more an art than a science, but as with any skill, there are a few common mistakes that can knock your finished product off the rails. Comma Chameleon: In 1962, a single misplaced overbar in a…
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I Forgot My Phone* In a world where more and more of our social interactions happen digitally, our face-to-face interactions are becoming increasingly limited, where emails have replaced phone calls and people forget that spending quality time with others involves…
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Much has been written and said about how New England Patriots head coach Bill Belichick conducts his press conferences and interviews. His answers are stale, monotone, repetitive and downright annoying to the press in the room and viewers at home.…
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In a time when we all digest tons of content on a daily basis, the challenge for marketers, advertisers and yes even PRers is to find a way to stand out. Not every client can be launching 800 mph trains…
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  If there’s something weird, and it don’t look good. Who ya gonna call? Customer Service! Wait—what? Sorry to burst your bubble, but this blog post is not about Ghostbusters. Okay, well it’s kind of about Ghostbusters, but more importantly…
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Expert commentary and company spokespeople are the most sought after resources media members search for on a daily basis. They need information straight from the source to craft their story and give it validity. In the past, PR people have…
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  OK, I’ll admit it. I’m obsessed with “The Associated Press Stylebook.” It’s my bible to grammar geekdom. (Note the spelling of “OK,” that quotation marks – not italics – are used around a book’s title and that “bible,” in…
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Every ambitious college student knows that completing a successful internship is essential to success. Earning a degree has become just a piece of the puzzle for those who wish to graduate and be hired into the workforce. Employers are looking…
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On Saturday night, July 13th, it was announced that George Zimmerman received a “not guilty” verdict after the much anticipated trial for a crime that had been heavily publicized from the start. If you are active on social media, you…
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How would you like to be Stacey James these days? For the uninitiated, James is the Vice President of Media Relations for the New England Patriots, a position he’s held for twenty years.  He’s been here through the really bad…
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Few things are as American as watching a baseball game and so it seems only fitting that just days before we break to celebrate Fourth of July, the Matter Providence office caught a Pawtucket Red Sox game for an evening…
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Last night, Matter Communications held an open house to celebrate our tremendous growth and show off our new broadcast production studio. With an energetic turnout, business colleagues walked our expanded halls, decorated with client successes and accolades, and chatted up…
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  Last night Matter was honored as one of the Boston Business Journal’s Best Places to Work, ranking #5 in the Best PR/Communications category. That’s a big deal to us, because it was our employees’ surveys that won us the…
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This past weekend I found myself at the second Mickey Mouse themed birthday party in just over a month’s time. It got me thinking, how do some brands stand the test of time? Looking around at the iconic mouse-shaped balloons,…
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My name is Dan G., and I’m a recovering journalist. I spent the first half of my career working in local television news, seeking the high that comes from landing a big exclusive or hitting a home run during a…
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As we monitor our client’s social media channels every day, we often engage with followers and fans on Twitter and Facebook. Although it may seem daunting to answer dozens of questions everyday (especially when it’s the same thing over and…
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Recently, one of my clients was approached with an offer to have their operation become the subject of the producer’s self-proclaimed next reality TV masterpiece. The production company was looking to provide a peek inside the industry, and of course…
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May 11 marked the thirty two year anniversary of Bob Marley’s death and after all this time his legend is still deeply rooted in the hearts and minds of people around the world. More than a musician, Bob Marley remains…
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By this point, everyone is most likely aware of the incredible rescue this week of three young women who were held captive for nearly a decade.  The rescue of these women has been the top news story for several days,…
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Anyone who has turned on a television, radio, or computer in the last few weeks is painfully aware of the tragedy that occurred at this year’s Boston Marathon. Those of us who spend significant amounts of our days trolling the…
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Just about a month has gone by since I started as an Account Coordinator here at Matter Communications – a month packed to the brim with new experiences and new challenges. As a recent grad just starting her first “real-world”…
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When writing, if there’s anything more daunting than the blinking curser on a blank screen, it’s the bleeding tracked changes after a colleague reviews your work. As a PR practitioner, I’m writing everyday – press releases, bylined articles, communications plans,…
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In today’s culture of 24-hour Twitter news cycles, a string of bad PR moves can completely alter the public’s perception of an established brand or organization. My beloved Boston Red Sox know this all too well, and the bad PR…
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Having already worn many hats at what I still like to think is a young age, I took a less traditional path into PR.  I worked in the fashion industry as a runway and print model directly after high school. …
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Whenever I tend to get philosophical about the current media landscape (in my case, mainly as it pertains to video content), I’m reminded of perhaps the most oft-quoted, yet undeniably true, maxim that I’ve ever heard regarding media creation:  “Nobody…
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Like most public relations professionals, I like a good challenge and I’m competitive by nature. Not always, but when I put energy and time into something where there’s a possibility of winning, I of course would strongly prefer the W.…
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Lululemon’s popular athletic apparel line made headlines last week when the brand’s overly sheer fabric, known as Luon, bit them in the behind. Upon bending over, some of Lululemon’s loyalists realized they were baring it all. This led to a…
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    I rode the Red Line into our Boston office yesterday morning and was greeted as usual with the glow of smart phones in the hands of commuters. The difference this time was the repeated flicker of red squares…
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  The demise of Google Reader caused some angst recently, but not for me.  I wasn’t a user of the service, so it got a shrug and I moved on.  However, the rumor that Google Alerts has been acting up…
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  Like many PR industry folks, I was a communications major in college (go Boston U!).  Like many college grads, when the Dean handed me that diploma, I felt powerful, knowledgeable; I was a master of the PR world!  My…
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Tis the season – for awards, that is! It seems this is the time of year that there are hundreds of awards you can submit your stellar PR work for – and that’s the issue. How do you make sure…
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I originally planned to call this post “Know When to Say When” because if you didn’t know any better you might think that the “guilty parties” involved in this story had actually been consuming some adult beverages before handling dangerous…
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As a beginner in the PR world, I wanted to share a few tips that helped me succeed in my college internships and land a job at a great PR agency.   Experience, experience, experience: In this case, it is…
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Here at the Matter Chatter blog, we talk about all things public relations, marketing, and communications, so I’m going to talk about baby ducks and apple pie. I grew up on a farm in Vermont. As any farmer will tell…
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For PR professionals, Valentine’s Day is not just a chance to buy chocolate or send flowers; it’s a hook, a trend, or a fun angle to pitch your client.  Holidays in general are an opportunity to get creative and reach…
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A recent article from PRDaily entitled, “5 Key Traits of a Successful PR Professional,” got me thinking – what does it take to be in this field?  Much like the author of the article, there were many characteristics that came…
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    As public relations professionals, we’re used to being in-tune to our clients’ social media needs. From drafting creative content calendars, to running contests, to handling customer inquiries, we make sure that we are positively optimizing the core messages…
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 I don’t want to get too deep in my post, but lately I have been wondering where does my motivation for my everyday activities come from? Was I born with it, was it taught, or is it some hidden driving…
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What’s trending on Twitter? In addition to the #SAGAwards and #GetHappy at the moment, infographic posts are another hot commodity on this social platform. In fact, posts linking to infographics outweigh the number of traditional posts by nearly tenfold. The…
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In the wonderful world of public relations we write a lot. From press releases, to pitches, to tweets and Facebook posts, to blogs – we write it all. Most of this writing is tailored to styles that aren’t our own.…
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I joined the Matter team earlier this month, and already I feel like one of the gang. Do I still have a lot to learn? Yeah. Do I still forget where to find my colleagues’ offices? Sure. But from the…
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Today I woke up to a beautiful winter wonderland in Newburyport, MA. While we all expected a dusting, the six inches were a surprise that may have slowed down commutes, but also amplified the New England beauty on a cold…
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Last night, a few of us had the pleasure of attending Pub Club of New England’s Boston’s Media Best event at the Museum of Science. This event featured an elite group of panelists:  Jon Chesto – Boston Business Journal  Walter…
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As quickly as 2012 ended, 2013 began. Here at Matter, we have already hit the grounded running putting together 2013 plans, messaging, pitch angles, etc. As with all PR folks, we must be on top of our game to ensure…
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Jobs and career networking site CareerCast.com just revealed its top ten most and least stressful jobs for 2013. Not surprising to many in PR, “Public Relations Executive” came in at number five on the “most stressful” side of the rating…
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With the New Year descending around us, I’ve been tri-ti-tasking for days now but was given pause when I read BusinessNewsDaily’s round up of new buzzwords that we growth hackers should be looking for in the New Year. So, in…
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Happy 2013! As I am getting back into the swing of things for the new year, I came across this helpful infographic – Facebook Wall Post Cheat Sheet. Did you know that posts with a question at the end generate…
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On December 14 the nation grieved in unison upon the news of the Sandy Hook elementary school shooting. As I’m sure all parents did, I went home and embraced my innocent one year old son who luckily won’t comprehend such…
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  Wait a minute – both, my Microsoft Outlook calendar and another fastened by a tack above my kitchen sink at home, show I have plans after the 21st of December – the supposed date of the Mayan apocalypse. So,…
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  This week Facebook started to roll out its new Gifts service just in time for the holidays. This service will allow you to send real gifts – stuff you can hold, eat, smell – through Facebook to your friend’s…
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The #RFTweet from #PitchAloft has received some criticism from people for several reasons, among them, not being strategic or thoughtful.  The post I just linked to suggests that the PR firms that are “dancing” for the Aloft Hotels business likely…
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Every year when the holiday season comes about, there is one very important decision made at most homes across the nation, white lights or colored lights? Many think that the white lights are classy and sophisticated, a winter wonderland some…
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Earlier this week I had the opportunity to listen to Bob Woodward, of Woodward and Bernstein Watergate scandal fame, speak on his career and his thoughts on politics. Woodward shared stories about his journey to become such a recognized investigative…
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As I read Talia’s post from earlier this week about developing new story angles and new audiences for a client, it set me thinking. Am I in a pitching ditch? How do I go about “escaping the pitching ditch”? After…
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    After pitching a particular topic for X weeks, months or even years, PR professionals can start to feel as though they’ve reached an unavoidable road block. You’ve hit every outlet under the subject’s umbrella, pitched every relevant contact with every reasonable angle…
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There seems to be a widely held belief that finding a new job in December is next to impossible (think hunting unicorns) and that professionals wanting to make a career change would be best off on focusing on firing up…
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One of my first PR jobs was a firm that held a large company outing every year.  Along with the cookout and music came a fairly competitive set of athletic events.  Employees engaged in tennis, horseshoes, lacrosse, darts – just…
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While there are very few things that stop or slow down the PR world, if it DOES happen, it’s usually justified. Almost three weeks ago, the Northeast was devastated by Hurricane Sandy, and many New York and New Jersey City…
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A blogger buddy and I had a back-and-forth recently about the future of news. He had just read a post called, “The incredible shrinking newspaper audience,” and was pessimistic about the future of how people would get their news. “Scary…
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Cory Booker, mayor of Newark, N.J. is not new to the Twitter scene.  He’s long been an example of how politicians can effectively use social media to engage and help constituents. But, in the wake of the devastation brought by…
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Earlier this week, I led a workshop on marketing for a group of entrepreneurs from Boston’s North Shore at Salem State University’s Enterprise Center. Its always great to get out and interact with new people, particularly those who have taken…
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When I started my PR career in the mid-90s, I remember racing to the corner market on Monday mornings to see who was being featured on the covers of Time and Newsweek. The “cover wars,” as they were known, fascinated…
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An article by New York Times writer Nick Bilton hit home, (well, PR home) recently.  Bilton’s Oct. 14 piece, “Disruptions: Seeking Privacy in a Networked Age” referenced a dinner party he hosted at which many of his guests (including Om…
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When people hear the words, “social media,” they no longer only default to considering Facebook and Twitter and YouTube. There are many more options for social networking and social media platforms than ever before, and they all appeal to different…
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There was a lot of chirping and feathers ruffled recently when presidential candidate Mitt Romney mentioned Big Bird during the first Presidential debate. During the deficit-cutting discussion, Romney stated he would cut federal funding to PBS even after admitting “I…
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Many of you may or may not know, but October is Breast Cancer Awareness Month. This annual campaign helps increase awareness about the disease and encourages people to get involved in the fight. Throughout the month, several companies, nonprofits and…
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What do Facebook and the NFL have in common?                     Well, plenty of course – millions of fans/users/customers around the world; deeper engagement with these individuals than arguably any other global…
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As PR pros, we’re trained experts in the art of storytelling. From traditional media relations to the multifaceted realm of social media, there’s always a story that needs to be told regardless of the message or medium, and we’re here…
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 Inserting a bit of culture into the workplace Having good fun with good food and colleagues is important, that is why here at Matter we try to insert as much fun into the work environment as possible. Especially as we…
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Everyone I have talked to that has worked in the food service industry agrees: everyone should work as a server at some point in their lives. Not only does it make you truly appreciate being paid in tips and what…
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Although I for one, am sad to say goodbye to summer, there is something refreshing about the change in seasons. And, this week at Matter fall is certainly already in the air. It’s in the cooler breeze blowing off the…
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By Mandy Mladenoff Last year, I moved back to the Boston area after more than 11 years in San Francisco working at a PR firm.  During my time there, I worked on companies of all sizes  – huge global brands,…
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This is just a quick note on relationship bridge-building: always be professional, helpful and generally kind and wonderful to your media contacts. Why? Because you never know when an editor at a magazine you’re crushing on (Bon Appetit) up and…
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While mainstream media takes up a fair amount of mindshare in our society, and certainly in my profession, it is, by no means, the most important avenue of influence. In fact, mass media is a fairly new phenomenon. It wasn’t…
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    On Monday, while watching the swimming events with my two older kids, I fell (like the rest of America) in love with a girl named Missy Franklin.  Sometimes, you hear a story like Missy’s, and can’t wait to…
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A recent piece on the UK website The Guardian, took a shot at its media brethren across the pond – specifically the New York Times and LA Times – for their public acknowledgement that each was reviewing their policies around…
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When I was a little girl, our family vacations were road trips to visit cousins and relatives. Those car rides were full of license plate games, waving at truck drivers, telling stories, and my sister and I belting out lots…
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“Absolutely. Of course! Sure thing. We’ll get right on that!” To most PR professionals and our clients, those phrases are heard countless times throughout the day. Successful, savvy PR teams recognize that a big part of delivering excellent client service…
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In a recent professional development training session at Matter on the importance of attention to detail, I was reminded of the recent spelling mishap that made headlines involving Republican presidential candidate Mitt Romney. Romney came face-to-face with the consequences of…
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Many of us remember the annoying but successful, “You-might-be-a-redneck” jokes by comedian Jeff Foxworthy that were popular in the early to mid-1990s. While grating, they were indeed helpful in determining if one was, in fact, a member of this social…
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We’ve often used this space to emphasize the importance of interview preparation, but Kathie Lee Gifford reminded us yesterday that journalists need to do their homework, too.

I remember the day five years ago when I got my very first BlackBerry.  As a bright-eyed PR Account Coordinator moving up through the ranks, I thought I was Miss Big Shot owning my very own “too-cool-for-school” BlackBerry allowing me…
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Here at Matter we are always excited to carve out a little time for fun, so we are over-the-moon when we can combine some Matter Fun with creative team building as well. With an eye towards such high-brow professional development,…
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After General Motors, who’s next? That is, which brand is going to follow suit and either cut back or completely kill their Facebook ad campaigns just as GM has done, to much fanfare?  That is the question that marketers and…
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As PR pros, we write all day. But sometimes, our story is best told through visuals. With that, I leave you with some Monday morning entertainment: http://99problemsbutapitchaintone.tumblr.com/

We are lucky to live in a country where we can happily disagree (out loud) with each other on so many topics. But even the most polar of opposites in political opinion agree on this: we have a right to…
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As PR professionals it’s our job to be on top of news at it breaks. While the news may one day be about Facebook’s acquisition of Instagram and the recent death of musical and broadcast legend Dick Clark the next,…
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We recognize that Matter Chatter’s been a little sports-heavy lately, but we’re unabashed fans here at Matter, so forgive us.   Besides, sports and sports celebrity give us a perfect eye into media trends that are absolutely applicable in the business…
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It’s been a year since I began working at Matter Communications, and I could surely write a collection of novels concerning what I’ve learned.

A lot of people in the PR world try to seem smarter by acting like a cynic about everything – poking holes in theories, finding mistakes in campaigns, or explaining how if they were in charge, they’d have done it…
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JetBlue found itself in a pretty big predicament yesterday when one of their captains emerged from the cockpit mid-air screaming “They are going to take us down!”, had to be restrained and forced an emergency landing.  I can’t even imagine…
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Having left reporting and anchoring behind, I find myself less engaged with the political issues and parties of the day. What is still fascinating from a public relations standpoint is the way politicians (people under self- imposed extreme scrutiny) interact…
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During an interview, one of the inquiries you can always count on hearing no matter what the position or company is “So, tell me a little more about yourself.” Seems simple enough compared to some of the others questions you…
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I moved to Boston a little over two years ago from a far off desert land with cacti aplenty. People always ask why I decided to leave a perfectly warm locale. I suppose this question is about as equal in…
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Last week my five-year-old son, William, came up from the playroom, screaming and crying. Inconsolable and loud, he got my attention. He kept it by reporting (through snot and tears and hiccups): “Owen punched me in the face, threw me…
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Unless you’re a public relations newbie, you’re probably well aware that there various areas of focus in the PR industry. If your talents are being utilized in-house, then you have the luxury (debatable) of focusing your time and efforts on…
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Benjamin Franklin once said, “By failing to prepare you are preparing to fail.” I immediately thought of this quote when I agreed to run in the Walt Disney World Wine and Dine Half- Marathon with a couple of friends this…
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Before the internet was infiltrated with social media networks, celebrities were “untouchable”. They were put on pedestals above us common folk and our ideas about them were conceived purely by what they portrayed on television. Today, thanks to sites like…
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Earlier today, Matter revealed that the company has acquired ThinkMedia PARTNERS, a growing boutique communications firm. ThinkMedia founder Tim Hurley joins the Matter team as Executive Vice President and a member of the firm’s senior staff. Matter also gains new…
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As PR professionals, our job is to consider all of the consequences and ramifications of media messaging before it hits headlines. Last August during a concert at the Indiana State Fair, a tragic accident occurred when a stage collapsed resulting…
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The other day I brought my dog to get groomed for the first time — the first in her 2+ years of existence. She’s part boxer/part border collie, with full-fledged border collie hair. At first I was torn on the…
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As a New England-based PR agency, it goes without saying that we’re rooting for our beloved Patriots as they head to the big game this weekend. We say this with confidence because we know Bill Belichick and Tom Brady wouldn’t…
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Do I smell cake? Two members in our Providence office, myself and Julie Sellew-Kruger, are turning 30 in the coming week.  But rather than commiserate the demise of my 20’s, I decided to celebrate the big three-oh by sharing with…
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By now everyone has heard about the Costa Concordia shipwreck off the coast of an Italian island, and it has not been good news. After nearly two weeks, the cruise line is still making national headlines. While I have little…
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I’m sure you’ve seen all the ballyhoo around McDonald’s #McDStories campaign that has backlashed in a big way.   Designed to get followers sharing their favorite stories about the brand, people took to Twitter to share instead their disgust and distaste…
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As PR professionals, the First Amendment is not only crucial to our business, but something we truly feel passionate about protecting. Today, we have all inevitably run into at least a handfull of blacked-out sites in protest of the Stop…
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What do I love most about public relations? People work hard to play hard. PR people are a special breed – including us “agency-folk” working with several clients at once. As Sam Fletcher recently pointed out, PR execs are listed…
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 At the turn of every year, many industries take a step back and lament on the year just passed. The PR industry is no different and Business Insider recently took a look at the 11 biggest PR disasters of 2011.…
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Like most people, I entered this New Year with hopes to improve upon last year. As I was strategizing these goals, most of which included my career, I stumbled across an article on PR Daily, “New Year’s Resolutions for PR…
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Santa Claus -- the old, large man with the snowy-white beard in a red suit that lives at the North Pole -- is the result of two goals to meet two needs, one through PR and the other through advertising. The success in each resulted in a character with near global recognition and centuries of staying power.

Before I started working at Matter Communications, social media was an up-and-coming medium. Facebook was still exclusive to college students and everyone was basing their friendships off MySpace’s top eight. Fast forward to 2011, and social media is a whole…
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For years it was called the B.O.D. or Building of Death by employees of the Clear Channel stations inside. An afternoon talk show host had adorned the seven floor office building with the name after the light tan façade had…
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Having worked in public relations my entire career, I’d like to think I have my finger on the pulse of how and why people communicate. Like any PR professional, I spend a lot of time exploring emerging media and social…
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Earlier this year, I blogged about who public relations professionals are, the many different roles we fill and my ongoing challenge to explain to family and friends what I actually day in and day out. It seems my relatives, though,…
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I don’t know if it’s just me, but I feel like Cyber Monday reached an entirely new level this year.   Everywhere you turned; it was in your face. It was impossible to grasp what each retailer was doing, because everyone…
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Qantas Airlines has a lot going on these days – most notably, a recent employee strike that has caused many delays and inconveniences for its customers.  Let’s face it, a strike is always going to be a public relations nightmare,…
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For $8,000-$10,000 Khloe Kardashian Odom will tweet about your brand to her 5 million followers! Too rich for your blood? Try singer Ray J, who will blast out your message to his 600,000+ followers for about $2,300. Still not buying?…
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Believe it or not, but holiday planning begins long before the temperatures start to drop and the turkey is on the table. In the PR world, holiday planning begins months in advance, often as early as the summer and spring…
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As an account coordinator, you are responsible for keeping up with everything going on in your clients’ respective industries as well doing research on bloggers and reporters. Instead of just Googling everything, there are a few tools of the trade…
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Recently, I decided to make a career move from Marketing to Public Relations. I’ve always been interested by the fast paced environment, and was excited to start this new chapter in my life.

Reading the news and reading good books are two of my favorite things. When I read a book, I sink into it and it changes my view of things for the time that I’m reading it; the world around me…
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Little kids can be a treasure trove of wisdom waiting to burst open, and I may have had my “A-ha!” moment a few weeks ago through an awesome little tyke.

Don’t bore me. I’m not being mean, I’m offering my best advice for getting someone to read your writing. Whether it’s a press release, a pitch, a blog post, or a Tweet, you’ve got to grab that reader right away.…
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Last week I received an email from a former professor and head of the public relations program at my university. He was reaching out to his former PR students looking for us to share any wisdom we’ve acquired with his…
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Press kits used to be a simple matter of some smart-looking file folders and well-written material. Today, though, that once mundane delivery unit has become increasingly important. In our environmentally-conscious world, the ditto machine has gone digital and some major…
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For new PR professionals, pitching can be nerve-wracking and nausea-inducing – without sounding too dramatic. The thought of selling a story to an editor who may be stressed, extremely limited on time and over-worked can be intimidating and seem almost impossible. The…
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A few weeks ago, one of my college professors asked me to speak to a class about my job at Matter and how I got here.  The class, called “How to Sell Yourself in a Tough Economy,” focuses on branding…
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Now that we’ve turned the calendar into the month of October, we also are kicking off the fall season. It’s somewhat bittersweet to open the fall, as it signals the end to summer here in Newburyport, but on the plus…
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Next month will mark my fifth Matter-versary. Five years ago I interviewed in our Providence office, a collection of three rooms and a supply closet in a converted mill building on the East Side. That supply closet later became known…
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When our clients enjoy a significant milestone, we like to note the fact, especially when that milestone is part of the public relations program. Our clients at Pinhole Press had products featured on the Martha Stewart Show, and our team…
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As most of you in the PR world know, Facebook’s f8 developer conference was last week. With so many changes taking place to the platform we use both personally and for the brand pages we manage daily, I thought I…
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We constantly relate new encounters to past experiences in order to get an understanding of what to expect and how to act. When I started at Matter, I had to use what I learned in the past to help me…
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The devil is in the details.  That’s a phrase you hear thrown around quite a bit, particularly in PR.  There are so many details that you have to “get right” when you’re doing a PR campaign, launch, pitch, executive briefing…
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Do you ever get to that point where you’ve worked on a project for so long, eyes glazed over, gone through edits and re-edits, and you just need a fresh perspective? I’ve been told many times by managers to just…
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The other night I was at home watching the Boston Red Sox play the New York Yankees, and during a commercial break, the new baseball movie trailer aired on T.V. The movie is called Moneyball, based on the book written…
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I’m a PR newbie. Well, let me qualify that: I’ve been in the industry just over 4 months now, and it’s amazing how much one can learn about PR in such a short amount of time.

Today I came across an article on 10 reasons why working in PR is tough. The author, Andrew Worob, was careful enough to include a disclaimer that (of course) many other professions are much more challenging, and he just wanted…
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It’s nearly impossible to execute a PR or marketing campaign without getting involved with social media at some level. The benefits of exuding your brand’s personality on Facebook and Twitter, and interacting with consumers in a fun, pithy manner far…
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Last week, my adorable seven-year-old son Owen came bursting up out of the playroom, leaving his best friend with a paused game of Wii Mario Kart so that he could use the bathroom. He sprinted to the bathroom, did his…
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  Last week I read an article in The New York Times called, “The Elusive Big Idea.”

A recent national survey commissioned by TeleNav examined Americans’ attachment to mobile phones and the results showed that we are willing to give up many joys in life over our beloved mobile devices. So just how attached to mobile phones…
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My favorite blog isn’t a newspaper site. It’s a blog by a lobster dealer who started working on the docks when he was 9 years old. Good Morning Gloucester gives a daily snapshot of life in Gloucester, Mass., the nation’s…
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Though resistant at first, over the past few years I and the rest of the folks at Matter have come to embrace Twitter as an incredibly useful, powerful — and sometimes even fun — vehicle for connecting and communicating. Some…
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As a seasoned PR practitioner with more that 15+ years of experience, I’ve seen the good, the bad and the ugly of mismanaged media opportunities. Most recently I volunteered at a fundraising event that was attended by Dr. Jill Biden,…
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Since the beginning of time, I have feared change. I love knowing exactly what to expect and when to expect it. For example, today at lunch, I knew there would be a ham and cheese sandwich waiting for me in…
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Whether it’s at a dinner party, on a plane or every time I make a trip home to my beloved home state of Florida and my [insert just about any family member here] asks for the ump-teenth time, the most…
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I’d rather be called crazy than boring. Sure, that could be applied to my personal life, but it’s something I’ve always said about client relations.  To me, there is nothing worse than having a client part ways because they felt…
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I have recently realized that without meaning to do it, I have fallen in love with Twitter. I love it for my clients, who use it as a way to get closer to their customers and employees. I love it…
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As anyone who’s ever worked with me (or, frankly, met me) is aware – I take a lot of pride in my hometown of Syracuse, NY and try to keep close tabs on home by including the local newspaper, the…
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Writing is part of everything we do here at Matter. Pitches, briefing notes, bylined articles, notes from a client call or interview – it all requires us to put pen to paper (or fingers to keyboards) to get our thoughts…
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Finding new PR pros is never an easy job, but somehow our recruitment team continues to amaze me. We’re a demanding bunch, the quality of work and the rigorous pace we demand of our staff is often a shock to…
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$136.38? $1.34? $0? What’s a Facebook “like” worth to you?

One of the things we do in PR is coach our clients on how to give the best possible interview to the media. When we do a coaching session, this is our formula:

If you’re anything like me, then you wait about 360 days until Christmas. Give or take a day or so.

Here’s a question I hear all the time from prospects, clients, and people who know what I do for a living: “What is the best way to manage our social media presence?”

“It’s not that I’m so smart, it’s just that I stay with problems longer.” – Albert Einstein

I read an article a few weeks ago that gave an account of the last two living speakers of Ayapaneco who won’t speak to each other. Because of their refusal, when they die, their language will too. As a proud…
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There’s not much that’s more frustrating than feeling like you’re not being heard, unless it’s feeling like you’re not being understood. And when the person who isn’t hearing and understanding you is also writing about your company in places where…
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In our house, that phrase is the last thing the kids hear when Daddy is on duty for bed time. Our children associate “flip” with “lights out.” As of April 12, 2011, so did Cisco: announcing, to the surprise of…
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If you need more reasons to want to work here – other than the great atmosphere and food at Matter –check out this video:

Words make a big difference. How you describe your brand in the first few words of a conversation, interview or presentation can often set the tone on how you are ultimately perceived. We’re strong believers in making a great first impression, so…
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Do you love PR?  Do you love to eat?  Maybe Matter Communications is the place for you.  Sometimes we wonder if we work in the best bistro in town or the best PR shop.  Maybe it’s both!

Unless you’re living under a rock, you’ve heard about the Royal Wedding happening later this week. On Friday, April 29th Prince William and Kate Middleton will tie the knot at Westminster Abbey.

A few weeks ago, I stood in the hallway outside room 4A during career day at my children’s school. Standing there, breathing in that elementary school air that makes you feel like you’re ten years old again, I watched Carl’s…
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As PR professionals, we spend a great deal of time and effort to promote our clients. In the end, our goal is to make sure that message is on point and being delivered to the right people. From time to time though, it’s fun to take a step back and recognize one of our own for their personal PR.

Technology continues to enhance our creativity and change the way we communicate and market to our clients’ target audiences. Regardless of what communication channels we use and what those individual messages are, there is one common trend that PR pros…
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As PR professionals, it is our job to be completely aware of news relevant to our clients. As you know, the PR world is fast-paced and ever-changing. It’s not always easy to find those extra minutes to dig through endless…
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Sometimes we come across those clients who are only interested in receiving coverage in national print publications and are reluctant to see the value in online coverage. Because social media has become integrated in everyday public relations in such a…
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This week has been filled with some pretty great events.  Although we lost an hour of sleep, gaining a little extra daylight is the reminder we need that spring is right around the corner. On Thursday, many of us celebrated…
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I recently went on a trip to welcome a baby to the family. The new grandmother, who recently signed up for Facebook, was confused by a comment left by her 30-something year old niece: “OMG! Congrats!” After a bit of explaining…
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Friday morning we all awoke to news of a massive 8.9 magnitude earthquake, followed by a 10-foot tsunami, hitting the coast of Japan. News, happening halfway around the world, was made instantaneously available at our fingertips through smart phones, laptops,…
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This week Matter announced the strengthening of our management team via new hiring and promotions. Congratulations to: –        Kristin Amico, account manager. –        Zachary Heath, account manager. –        Anne Lines, account director. –        Samantha Racki, account manager. –        Greg Wind,…
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Charlie Sheen. I don’t need to rehash why he’s been in the news these past few weeks, and I don’t plan to offer any theories on what’s really going on. But one aspect of the Sheen saga that definitely grabbed my…
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Learning from the news: a PR twist on Marathon Man's inspirations.

As the world of social media heats up for PR pros and marketers, the inevitable question arises – what to do about errors posted to social networks?

As I snuggled into bed on this past week’s snowy Wednesday evening I realized I forgot to watch the President’s Speech in Tucson. Fortunately my smartphone was charging nearby so I opened my YouTube app and caught up on my…
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My colleague here at Matter, Nick Porter, sent me an article published by The Economist in the December 16 edition about the history and current state of the PR industry. While the examination of the start of the profession was…
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I know what Oprah would say, but I have to be honest, if I was the CEO of a company, profitability would be my main concern. Without the money, your vision can never be executed. Apparently Twitter’s CEO thinks differently.

Working in PR, we’ve probably all struggled to explain exactly what we do to family and friends. Our chosen profession is not as easily understood when compared to careers like being a teacher, lawyer, doctor, even an ad exec. In…
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As a newbie to the PR world, I’m learning something new every day. The same could be said, however, for the PR world itself. The other day, Mashable.com featured a piece called “10 Predictions for the News Media in 2011”, which discussed predictions about the manner in which people will gather news in the year 2011 (from smartphones, iPads, etc.). While this article touched on some of what I have already learned since starting at Matter, it baffled me nonetheless. It also serves as a great continuation of my colleague, Lauren’s, post about effective PR news tools, as it highlighted the up and coming channels for news media – forcing PR professionals to keep up.

As a PR professional, there are never enough hours in the day. A lot of times you are working on multiple projects in the same day and looking for ways to speed up menial tasks...

US News just announced “The 50 Best Careers of 2011.” Guess who made the list?

I’ve had my share of mentors over the years and although each were unique in their own way, they all fell into one of three categories: Casual, Formal and Indirect.

As a newcomer to the public relations industry, I have quickly learned that social media tools are not only being used to stay connected with friends, but also to communicate with clients, customers, and journalists. Imagine my surprise when I…
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Last week we were very excited at Matter to announce new professional video services for our clients. Many of our recent blog posts have been dedicated to tips for using video and the importance of multimedia in Marketing and PR.

For all the negative publicity Carnival Cruise Lines has been receiving for its recent fire aboard Carnival Splendor, which left passengers stranded offshore for days without power, there are others pieces that are highly positive. Taking a look at the…
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This is an exciting day at Matter (and not just because tonight is our weekly staff basketball game.) Today we’re officially announcing the addition of professional video capabilities to the PR services we offer our clients.

I love Internet Explorer! For years, this wonderful web browser has guided me through cyberspace as I researched term papers, uncovered the latest news stories, and even marked my favorite websites for later use. But the main reason I like…
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Liem Nguyen, Director of Corporate Communications for Compellent Technologies, and the rest of the Compellent Corporate PR team were recently honored by PRSourceCode as a Top Tech Communicator for their exceptional corporate communications skills.

Today Facebook launched yet another social media tool to help businesses communicate with customer

I was talking to a colleague recently about editing each other’s work, specifically, about editing written work. Whether it is a blog post, social media content, a press release or an email, we often ask for our colleagues’ advice before…
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In our growing digital culture, people are increasingly turning towards email, text, Twitter, and Facebook as their first option for communication.  While this isn’t necessarily new or a bad thing, I still believe that picking up the phone is the…
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Memo to communications professionals: If video isn’t in your PR and marketing toolkits, it should be.

Our offices have been abuzz this week (and last week, and the week before that…) with preparations for the 2010 PhotoPlus International Conference and Expo in New York City, which takes place later this week. It’s hard to believe it…
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Is the message: 1) Simple 2) Unexpected 3) Concrete 4) Credible 5) Emotional 6) Story format

I have a problem, one that really grinds my gears! My whole life I’ve seen one version of linguistic reality, only to have my world turned upside-down recently!

I’ve been following Brian Solis’s ongoing dialogue about popularity versus influence, and he repeatedly and adamantly says, “Influence is not popularity.”  To further back up his claim, he recently worked with Vocus to conduct a survey to determine what makes…
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Facebook can control your life. Okay, so that was an exaggeration. But, Facebook did control the life of Meet Eater, an Australian plant that was watered and fed in conjunction with interaction on its Facebook page.

Just a few short months after we in the Matter Providence office toasted our colleague Christina Beavers‘ wedding, it was time today to raise a glass of bubbly for our own Julie Sellew! We wished Julie the best on her…
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“When people talk, listen completely. Most people never listen.” – Ernest Hemingway 

  Here at Matter we’ve been hiring. We’ve been fortunate to bring in some cool new accounts and grow some existing accounts. The hiring process and interviews have gotten me thinking about traits that impress me in PR candidates. Here’s…
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Launching into Q4, many of our clients are already looking ahead to 2011. That means we at Matter will be spending plenty of time brainstorming creative ways to out-shine our 2010 campaigns and results (who knew it was possible?). And…
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First, a disclosure: I am an unashamed Google fan-boy.  And, as a service, I’m sure Gmail Priority Inbox will shine like most of the others. The problem is, it is just one more crutch for individuals to use in dealing…
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Last week, I wrote about the evolution of online customer engagement over the past decade. I advocated that your customer – not your website – needs to be at the center of your online marketing strategy.

The PR industry has changed rapidly in the past 10 years. On one hand, technology has made our lives easier by providing us with instant access to information and new forms of communication. On the other hand, it makes your…
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2000 – “Check out our awesome website!” Strategy in three bullets: – Treating stakeholders as one group – Push the “web-savvy” ones to your website – Have a “really cool” site all about you

Is someone doing PR for PR? This week, Advertising Age reported that the public relations industry fared well compared with other industries in a national survey gauging opinion of the professions. AdAge said, “In a Gallop poll this month that…
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It’s nice when things come together. Clients call on us to help them do something. Maybe they want media coverage to raise awareness, or to help position them a certain way to a certain audience. Maybe they want awards or…
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I recently spoke with a friend who used to be a client.  Neither of us is tied to the company through which we met, but we stay in touch.  That company (I’ll call it ThatCo to protect the innocent) was…
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As someone who spends a significant portion of her day reading blogs and managing Facebook and Twitter pages for clients, it’s easy to get sucked into the instantaneous information-overload that is online and social media.

Full disclosure: I am a flag-waving Matter Communications fan. I’ve put in time at a few agencies, ranging from a small PR division of a primarily ad shop to  playing the “cog in the machine” role at a global agency,…
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A new report from Nielsen reveals Americans are spending more and more time on social networks. I guess that’s not surprising. But would you believe social networking now accounts for more than twice the amount of time spent online compared…
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Last week, my friend and colleague, Theresa Freeman, provided an overview of the emergence of the “hyperlocal” scene. As her post explains, these sites combine user-generated content along with some professional content. While the sites Theresa focused on categorize information…
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There is no shortage of topics to explore related to better press releases. Should you use a social media news release? Who is right about style – the AP or Yahoo? These are important topics that require considerable thought, research…
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During the past few years buzz has been building around the idea of hyperlocal journalism and the PR industry has followed suit, seeking out ways to pitch these outlets. The execution of hyperlocal coverage varies slightly by outlet, but in…
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Last month, my colleague Melissa blogged about whether or not social media is a valid investment for brands. Melissa made a key point in her entry: at the end of the day, it’s between you and your client whether Facebook…
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How often have you heard something along the lines of “We’ll have to get PR to create a story around this.”? This line of thinking doesn’t sit well with me. (And don’t even get me started on “spin” – ugh.)

Amber Naslund, the director of community at Radian 6, posted a story over at Marketing Sherpa last week called “Measuring Social Media’s Contribution to the Bottom Line: 5 Tactics”. (This story is useful, as is most of Amber’s stuff, so…
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The Associated Press Stylebook has been guiding word usage, punctuation and grammar for countless reporters since 1953, and while it’s not the only style guide out there, it’s certainly the most popular. AP reporters are known for their strong reporting,…
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Three years and three months ago, my father died. My dad was a wonderful man who could wax philosophical and dream big ideas, but who found deep and lasting joy in his practical, everyday life. On this past father’s day,…
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We’ve all gone through the pros and cons of whether a client should start a Facebook page, but thanks to a recent survey by social media measurement firm Syncapse, that pro/con list might become a bit clearer.

Peter Shankman makes all the right moves. The guy is brilliant and, if you’re in PR, you can’t help but know that he has a cat named Karma and, when he’s not jumping from an insane altitude, he’s training for…
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We love major life celebrations in Matter Providence. In the past few years our office has seen four beautiful new babies, three engagements and one wedding. Next weekend our beloved colleague, Christina Beavers, will take that next big step called…
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I sat down to write this blog, ready to tell the people of the world wide web all they need to know about monotasking, and I couldn’t. At the same time I was digging up material to reference, I was…
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At Matter we were honored this week to receive a Bell Ringer award from the Publicity Club of New England for business press coverage for our client Altman Vilandrie & Company. It’s always nice to receive a pat on the…
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Matter works on a team basis with all clients, allowing us to reap similar benefits on all accounts on a day-to-day basis. Working with different people on different accounts lets us widen our horizons - learning new techniques, mixing up duties, and providing variety. Teamwork Matters!

Last week I accompanied a client at the MIT CIO Symposium event in Cambridge, MA. The event drew more than 800 participants from the high-tech industry as well as 50 relevant journalists. Everyone who has attended these types of events…
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Michael Arrington’s recent post about his exchanges with the PR group at Fortune have stirred up some lively discussions – online and around the office. We’ve kept the profanity that is common among TechCrunch commentators out of our debates, but…
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One of the things I love about working at a PR agency is no client is ever the same. There are always new challenges, new pitches and new strategies to be deployed. Though our clients often have products to be…
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Had a wonderful time reading this in-depth piece on Gawker’s automotive site, Jalopnik. http://jalopnik.com/5531311/the-real-history-of-john-dillinger-and-henry-ford Not only is this a fantastic story told quite well, its one of those excellent reminders that the more things change, the more they stay the…
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It usually goes one of two ways… The room is full, comfortable folks milling about, armed with cocktails and smiles, exchanging business cards, swapping stories. But you’re not feeling it. You’d like nothing more than to shy away, go home…
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As PR pros we are always careful how we speak to reporters, clients, even our mothers. We choose our words carefully, making sure to provide the most factual yet vivacious descriptions possible. Of course there is a fine line between…
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One of the great things about life at Matter is that we all respect the work-life balance. We live by our motto that the “results matter,” but within that focus we are understanding if a co-worker has to tend to…
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I have a confession. I love to talk with strangers. As a child you are told never to talk to (or take candy from) strangers, but now that I’m a grown woman, I have thrown this childhood no-no to the…
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Oh, the great flood of 2010. Friends and family from around the country reached out asking if we needed help, if we were evacuating. Over at my house, we didn’t get a drip of water in the basement. At my…
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Today’s edition of The Boston Globe features the article “Jobless rate falls, a first since ’07,” It takes a look how the Commonwealth’s jobless rate falling for the first time since 2007. The article highlights Matter as a company that…
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A few weeks ago, I caught the bug which – based on my unscientific and statistically unsound polling of colleagues, clients, friends, and family – seems to have struck most of the country in late March. Sick in bed for…
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Thrilled to say that the Matter Communications team in Providence, RI is settled into its new offices!  We didn’t move far (we’re even keeping the same suite number), but we did go from 1,620 sq. ft. to 2,800 and we’re…
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Thoughtful preparation months in advance. Planning phone calls with the client. Carefully crafted press releases and pitches. Emails filled with logistics. No matter how much preparation – whether it’s for a two hour media event, two day media tour or…
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Our hometown newspaper, the Newburyport Daily News, was kind enough to include information about our continued growth and success in yesterday’s edition, pointing to our recent announcement that we’ve doubled our office space in Newburyport and Providence and are looking…
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Let me put it out there right away. I GET why industry awards are important for those of us in the PR business. They’re a stamp of approval from people who know a lot about PR. An honor that separates…
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I was in the checkout line at the grocery store last night and, as I was throwing my purchases onto the conveyor belt, I noticed that almost every tabloid and entertainment magazine had a cover story about Jesse James’ marital…
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I’ll admit, I’ve never been one for gambling, yet I can fully see its allure to others. There is something appealing about rolling a winning pair of dice, turning over a winning hand, or pulling down on the arm of…
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Use of profanity is traditionally accepted as an occasional outburst reserved for situations of duress or frustration, but as recent events have demonstrated, it can also be used to ring in historic government change. By now, we all know that…
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Procrastination - we’ve all done it.

  In the competitive environment of PR, our job is to not only know everything about our clients and their messaging, but also to know their competitors businesses and PR strategies. Between google searches and constantly scanning headlines, keeping up…
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Last week’s Harvard Business Review blog post by Dick Patton got me thinking about some of the challenges Matter has recently been tasked with. On more than one account, we’ve been asked to blur traditional PR boundaries to help our…
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Much has been written about newspapers and their ongoing transition to digital (the topic was covered on Matter Chatter last year); but what about magazines? On Monday, the Columbia Journalism Review (CJR) released the findings from its survey of practices…
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In November 2006, I came to my first in-person interview at Matter in a state of high excitement: not only had a preliminary phone interview led me to believe that I had found my dream PR agency, but it was…
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We interrupt Matter Chatter’s typical discussion of timely and relevant topics around the PR industry to momentarily toot our own horn …. This weekend, a group from Matter and a few select friends and clients participated in the annual Photoimaging…
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So…did anyone watch Tiger Woods’ press conference today? Reactions are all over the place – The Philadelphia Inquirer called it a “self-serving sham.” Sports Illustrated‘s Michael Rosenberg had the opposite opinion, saying Tiger showed some emotional vulnerability and finally “introduced…
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One of the most stressful parts of being a PR professional is waiting for a big hit to, well hit. After all the legwork, the research, the pitching, the back-and-forths with the reporter, the interviews, the updates to the client…
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The Photo Marketing Association conference and trade show kicks off next Friday and, like everyone else in the industry who will be in attendance, I’m eager to see how things pan out. Much has been said about the success of…
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I tell stories for a living. Sometimes it’s a happy story. A strong year for a client or a cool new product that consumers will love. Sometimes it’s a teaching story. One that explains how a thing works or why…
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The Toyota recall has caused even the most unflappable owners to question their love affair with the brand. From the Woz’s Prius to Mary Chin’s 2006 Avalon, every Toyota model, even those not initially included in the recall, are in…
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Often we as PR professionals can manage to puff ourselves up…after all we spend our days working with some of the most important reporters in the nation securing targeted, business-driving media opportunities for our clients! It’s no small feat…or is…
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It’s no secret that social media has become a business imperative for both B-to-B and B-to-C companies. Clients come to us everyday seeking counsel on social media, wondering where they need to be and how to get started.

The New Year always brings new hopes and aspirations of achieving lasting success.   We all start the year with a bang. We set goals and priorities that we want to last throughout the year. We seek to improve our…
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“Be brave. Take risks. Nothing can substitute experience.” – Paulo Coehlo My Kindergarten son came home about a month ago, very excited about the mother/son dance at his school. He said he wanted to go, so I bought tickets and…
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Keeping up New Year’s resolutions. Trends to come in 2010. Conan vs. Leno. Where is Tiger Woods? Up until last week, these were trending media topics and water cooler chatter. Then on January 12, everything was put into perspective. Devastated…
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As the social media/networking landscape evolves, it’s interesting as both a PR professional and a consumer to see how people and companies are using these tools. I find it fascinating, for example, that the celebrity world has taken to airing…
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Last week was rough. The first week back from vacation always is, but the first week back from a vacation and the holidays…ouch. While back to the grind after a week crammed with family, friends, parties, food, gifts and skiing,…
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  2010 is finally here, and while I am very excited to start off the new decade, I can’t help but think where did 2009 go? In just 365 days I have graduated college, moved to a different state, landed…
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Yes, we all know the old wisdom of starting off fresh in the new year. How about a resolution to start with a clean slate?

I’ve always been a strong writer; growing up, my mother was very strict when it came to school work, especially written reports. I remember countless hours spent at the kitchen table, writing and re-writing book reports, history papers and science…
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  “We live in an ADD society.” If my experience and the experiences of my clients, teams and the journalists with whom we work is any indication, this statement is verifiable fact.  People rarely take the time to read an…
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Last week I was reminded of the real benefits of a very simple PR tool– one that we’ve all used in many shapes and forms: brainstorming. Sure, sure, we’ve all read about, talked about and participated in brainstorming, likely many…
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Gawker is one of my favorite blogs to read – it’s snarky, it’s fun, it’s informative and usually it’s right on the money. The other day though, I was a little surprised to read an entry on “The Laziest Journalists…
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Ever heard the saying “ignorance is bliss”?  Of course you have.  We all have.  Some people even run a little too far with the idea.  But that’s another rant for another day. I’ve always thought of PR professionals as the…
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This time of year is brutal. We’ve hit Reality Check Season here at Matter. In addition to the regular, end-of-year PR stresses of chasing reporters and stories, staying on top of the latest holiday trends, and planning for the New…
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It is the cold and flu season, you know. Rather than risk totally taking out my entire office, I was thankfully afforded the opportunity to work from home yesterday. How did I make my day working from home super productive?…
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It’s no surprise to anyone in PR that print publications are hurting. My esteemed coworkers have even talked about it on this blog before, here and here. But a recent article from the New Times of Broward/Palm Beach forwarded to…
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On this Veterans Day, I’d like to extend a hardy THANK YOU to everyone who has answered the calling to serve our country.  Whether on the sea or below, in a far off desert or right here at home, we…
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Over the past month and a half, I hit the road for several weeks traveling on behalf of one my clients to media train local spokespeople and staff interviews with local print and broadcast outlets. The time away from home…
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At one point in our lives, we have all been told that we need to “think outside of the box.” Whether it’s drafting a contributed article for a client or brainstorming new angles for media outreach, there have and will…
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Today, our culture (led with great gusto by PR super-consumers) is producing and processing more content than ever. Yet it appears that we (and I include myself) are actually reading and learning less, and therefore extending an age-old ‘mile-wide, inch-deep’ cliché for many professionals.

Earlier this month, I read a blog about mommy wars. I quickly clicked away, hoping never to see it again. But the blogger went on a morning show. And there was a newspaper article about it, and my cousin in…
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This morning a group of us met with our client for a quarterly planning meeting. Four times a year, we get together and sit at a table to recap recent successes, challenges and plans for the next three months. It’s…
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As PR pros, we’ve been following the shrinking media market and modifying our strategies with new ways to get coverage for our clients despite a dwindling audience. Pursuing traditional media coverage will often be top priority, but as the number of…
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As our clients will attest, we’re a pretty creative group of people. Clients praise our fresh ideas, journalists respond to our creative pitches, and our people are full of imagination.  Yet, I’ve worked with people who didn’t always connect the dots…
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I’ve been at Matter for almost five years and in the PR agency biz for a dozen. I can safely say that I have never experienced a busier, more demanding time than Matter is experiencing right now (yes, yes…much better…
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Coverage of last week’s “Balloon Boy” episode has been overwhelming, if not completely annoying. Now that it has “officially” been certified a hoax, people are weighing in on everything from how the media attention will affect little Falcon Heene to…
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One of my Sunday rituals is to get-up, make a pot of coffee and watch CBS’ Sunday Morning. With my tivo intact, I can’t say I watch it “live” every week, but love knowing it is there when I need…
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Our team at Matter has always acted as a tremendous resource for our clients at industry tradeshows, regardless of the event size, topic and media following. But nowhere do we get more of an opportunity to show our capabilities than…
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Earlier on Matter Chatter I posted about the FTC’s approach to bloggers and how integrity and respect is an important part of the PR process for all parties. I’d like to revisit this topic, if I may, to discuss an…
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This morning, the New York Times blog “You’re the boss” included an entry written by Jennifer Walzer, founder and chief executive of Backup My Info!. In the post, Jennifer offers her advice to other small business owners who want to…
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Last month, I read a post on Webware about two Australian girls who were trapped in a storm drain. Instead of dialing the Australian equivalent of 911, they asked for help by using their cell phones to update their Facebook…
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If you’re my mom the title of this blog is finished with “the clouds” if you’re one of my friends, the closing two words reference a darker, odoriferous place. The truth is it is hard to stay out of the…
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It’s no surprise that at Matter, we have a lot of clients embracing social media. However, what’s interesting is the way these clients go about integrating it into their communications strategies. Over the past few months, I’ve been involved with…
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For those of you who don’t know I’m a celebrity fanatic, always looking for the inside scoop, rumors and gossips into celebrity lives.  Sunday night I tuned into the MTV Music Video Awards, just like the other 11 million viewers…
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“I hate turkeys. If you go to the grocery store and you stand in front of the lunch section too long, you start to get pissed off at turkeys. You see, like, turkey ham, turkey pastrami, turkey bologna… Somebody needs…
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Like so many people, I was driving to work this morning, piecing together memories of this day eight years ago. It was day two of my journalism internship at the local newspaper and, as I waltzed through the door at…
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As a former Boy Scout (okay, full disclosure: I lasted maybe one year…), the importance of “being prepared” was hammered into my head quite a bit when I was growing up. Honestly, it’s still probably one of the best pieces…
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We appreciate CRM guru and master of multiple media Brent Leary sharing examples of effective PR pitches and a pushy, just plain cold PR approach in his latest blog post, “Blogger Relationship Mis-management: Saying No to Madame Yes.”

Sitting here in my home office on Friday, September 4th, thanks to our CEO, Scott Signore, giving us the day off and making this a long(er) Labor Day weekend, I can’t help but blog about the end of summer. 

I’m a military junkie. I digest books about special ops, movies about D-Day, I’ll even argue over the historical accuracy of a Chuck Norris movie.  When I was a kid I planned to continue a long family tradition of military…
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First Matt writes about Matter Fun and now I am writing about vacation. I promise – we do work hard at Matter Communications. But nonetheless, today – Friday, I’d like to share some thoughts about time off.

Here at Matter, we definitely recognize the importance of fun – whether that means injecting personality and creativity into our pitches and campaigns, or even just grabbing a drink together after a long day. A sense of “fun” is critical…
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It became a running joke in the newsroom, but it worked every time. When things got slow around The MetroWest Daily News, where I used to be a full-time town beat reporter and part-time editor, we would turn to the…
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At any given moment, there is an overflow of information streaming into our lives. From magazines and the Internet, to TV stations and billboards, it seems as though we can’t make a turn without the news hitting us smack dab…
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This is my very first blog post. Anywhere. I ghost write blogs for clients. I pitch bloggers. But a blog of my own, with my name on it?…not my style. My own personal thoughts – well, I still like to…
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As newsrooms at print newspapers continue to shrink, we’re seeing an increased use of syndicated content in place of locally-written coverage. In addition, there are some topics that simply no longer have a reporter devoted to them, or have one…
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Tomorrow is my birthday. I tell you because, well, I love my birthday! I love celebrating and, quite frankly, I like being the center of attention every once in a while. I also like to use this annually joyous occasion…
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The Wall Street Journal modified its editorial policy last week and will no longer participate in embargoed news herds, only holding news when dealing with an exclusive. This policy change might sound familiar – in December 2008 TechCrunch also declared…
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“So do washing machines.” Aside from giving me an opportunity to quote one of the all-time classics, this exchange also provides a cautionary tale for PR agency pros…or anybody in a client service business, really. With overflowing to-do lists, greater…
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Earlier this month, Matt posted on the proposed FTC guidelines regarding marketing and endorsements as they relate to bloggers and online media. Last week’s BlogHer conference in Chicago served as a platform to continue to look into blogging ethics and…
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From all the emails, phone conversations and pitches a publicist makes in a day, it’s very rewarding when a client calls to say that they received direct results from a media placement – whether it appeared online, in print, or on television.…
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I’ve read that Frank Lloyd Wright soaked himself in creativity, sourced from the beauty surrounding him. There is no doubt he found inspiration in the landscape as well as from his choice in furniture, artwork, and some say the company…
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There is an ongoing debate in our offices about whether it is best for us, as professionals, to maintain one, unified social media presence, or to draw a distinct line between our personal and professional interactions, particularly when it comes…
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Now that you know about LNS, below are best practices and tips for working with an LNS outfit. If your client is holding or sponsoring an event (ribbon cutting, award ceremony, sporting event and the like… not a detailed or…
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Many of my old contacts in the television world are now looking for jobs, have been absorbed into government media relations positions or are changing titles and helping television transition into this new video age. It is the third group…
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Back in April, C.G. Lynch wrote about finding a balance between personal and the professional content when using Twitter. While discussing the difference between personal and private, he quotes Kirsten Dixson, “As an example, you don’t want to write that…
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As the discussion of the use of social media in our field continues, a recent article on Ulitzer caught my attention with more commentary on exactly how social media strategies fit into the work we do on behalf of our…
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There’s been quite a bit of buzz lately about the FTC’s proposed guidelines regarding marketing and endorsements related to bloggers and online media in general. We’ve been closely tracking it since many of our clients pursue coverage on blogs, especially…
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As a certified “old school kinda guy” (my tastes in music, movies, books and on occasion, clothing all hearken back to a better time) it should be no surprise that I am saddened over what’s being described as a slow,…
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I was on the phone recently with a senior reporter from one of my client’s top-tier trade publications, and we were talking about Twitter. It turns out that his publication has a Twitter feed, but the reporter doesn’t have his…
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A few months ago, an editor I was pitching suddenly stopped replying to my emails after a lengthy back-and-forth exchange. We’d been talking about scheduling an interview with one of Matter’s clients for more than a month, and just as…
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The New York Times recently caught our eye with a thought-provoking article on the changing role of technology-focused public relations pros.

When discussing the effectiveness of social media, we always prepare ourselves to answer the ultimate, decision-driving question – “When will we start to see a difference in sales?” That, of course, is the wrong question to ask. Naturally, the strategy…
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Greg Verdino recently blogged about the apparent differences between “earned media” and “earned attention”. The former garners a great deal of coverage on the world wide web, including its own entry on Wikipedia.

  If you’re juggling multiple Twitter accounts and you’re not using HootSuite yet, your life is way too difficult.   As a busy PR account executive who enjoys a healthy dose of social media each day, I’m currently managing and/or…
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I’ve been finding a lot of interesting articles on PCWorld.com lately – today they have a good write-up from Juan Carlos Perez, a writer with IDG News Service that we’ve had the pleasure of working with in the past. Perez…
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When I first heard about Twitter, I quickly dismissed it.   In college, my friends and I all religiously updated our “Away messages” on AOL Instant Messenger, providing a constant stream of FYIs to our friends about where we were,…
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“Die! Press Release! Die! Die! Die!” That headline from Tom Foremski’s story in Silicon Valley Watcher in February of 2006 was my first introduction to social media press releases (SMPRs). It’s been three years since I came across that piece…
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