Author: Matter

Despite Potential Recession, Matter Survey Finds Marketers Bullish on 2023 Budgets

89% of CMOs and Senior Marketing Executives Plan to Increase Marketing Investments for 2023, Signaling Competitive Opportunities for Brands BOSTON, Nov. 2, 2022 — Matter Communications — a Brand Elevation Agency that integrates PR, marketing and creative services — today released findings from its 2023 Marketing Outlook Survey, which explored how CMOs and senior marketing executives across B2B technology, healthcare, retail, professional services and customer experience… Read more »

Matter Adds Eight Cyber + Identity Brands to Growing Portfolio

Integrated PR + Marketing Agency’s Growing Cyber Team Helps Clients Elevate Brand Awareness and Market Differentiation in Hypercompetitive Cybersecurity Sector. BOSTON, Oct. 18, 2022 — Matter Communications — a Brand Elevation Agency that integrates PR, marketing and creative services — announces its continued momentum in the cybersecurity industry highlighted by the recent addition of eight clients from across the security spectrum. From VC-backed startups and later-stage… Read more »

Matter Goes with Gusto: A Creative Content House for Brands that See the Big Picture

Integrated Agency Launches Gusto to Help Champion Brands by Telling Their Stories with Best-in-Class Video, Podcasting, Animation + Immersive Experiences.  BOSTON, September 21, 2022 – Gusto – a Matter company and creative content house specializing in commercials, branded content, podcasting, original shows, and branded entertainment – announces its brand launch today. With a team of 25 dedicated, talented professionals, Gusto does more than tell great stories… Read more »

Matter Social Second: July 2022

Welcome to another edition of The Matter Social Second — keeping you current about what’s trending in social media. We’re sharing the most important and impactful social stories from July. Click the headline to see the full story. Instagram Enables Shopping in DMs As e-commerce capabilities continue to grow on social, it’s important for B2C companies to enable seamless sales on their social channels. On July… Read more »

Matter Precision Celebrates 10 Years of PR Success

Integrated Agency’s Dedicated Team for Highly Focused PR + Content Programs Marks Its 10th Anniversary Throughout August. BOSTON, August 2, 2022 – Matter Communications – a Brand Elevation Agency specializing in PR, creative services, digital marketing and strategy – announces its Precision group’s decade-long span of driving agency growth and PR successes for diverse brands. Precision is a PR division of Matter that combines full access… Read more »

Matter Opens Dallas Office to Support the Region’s Booming Healthcare + Tech Presence

Integrated Agency Expands Its National Footprint to Further Support Global Healthcare + High-Tech Brands While Tapping into the Region’s Diverse Talent Base. BOSTON, July 12, 2022 – Matter Communications — a Brand Elevation Agency specializing in PR, creative services, digital marketing and strategy — announces the opening of its Dallas office to further support the region’s rapidly growing global healthcare and high-tech presence, as well as… Read more »

Matter Precision Grows Client Base 25% in First Half of 2022

Integrated Agency’s Dedicated Team for Highly Focused PR Programs Refines Its Crisis Communications, Media and Content Programs to Drive 1H22 Successes. BOSTON, June 28, 2022 – Matter Communications — a Brand Elevation Agency specializing in PR, creative services, digital marketing and strategy — announces 25% year-to-date client portfolio growth for its Precision team, highlighted by more than a dozen new clients, new and existing client program… Read more »

Matter Launches Island From Stealth Mode Into Global Cybersecurity Spotlight

Integrated PR + Marketing Agency Drives Significant Media Momentum, Supports Cyber Innovator Through Company Launch and Two $100+ Million Funding Rounds. BOSTON, May 24, 2022 – Matter Communications — a Brand Elevation Agency specializing in PR, creative services, digital marketing and strategy — announces the recent completion of a highly impactful company launch and new product category campaign for its client, Island, a cybersecurity startup and… Read more »

Matter Health Continues Record Growth Among Top Global Healthcare PR Firms

Integrated Agency’s Dedicated Healthcare Team Posts Industry’s Third Biggest Revenue Gains, Points to Client + Staff Retention as Key Foundation to Growth. BOSTON, May 3, 2022 – Matter Communications — a Brand Elevation Agency specializing in PR, creative services, digital marketing and strategy — announces the explosive momentum of its dedicated healthcare team, Matter Health, highlighted by industry-leading revenue growth, rapid staff and vertical expansion, and… Read more »

Women at Matter: Working in a women-dominated industry

In honor of Women’s History Month, our Women Professionals Circle is conducting an interview series highlighting perspectives of some of Matter’s female leaders on the issues and challenges women face in the workplace, in our culture and at home. Check out the past two conversations on Barriers + Challenges and Working + Parenting.  In our final interview, we focus on what it’s like working in a women-dominated industry, with some… Read more »

Women at Matter: Working + Parenting

 In honor of Women’s History Month, our Women’s Professionals Circle is conducting an interview series highlighting perspectives of some of Matter’s female leaders on the issues and challenges women face in the workplace, in our culture and at home. Check out last week’s conversation on Barriers + Challenges. This week’s interview focuses on what it’s like to have two full-time jobs: working and parenting.  Question: What’s… Read more »

Women at Matter: Barriers + Challenges in the Workplace and Beyond

In honor of Women’s History Month, our Women’s Professionals Circle is conducting an interview series highlighting perspectives of some of Matter’s female leaders on the issues and challenges women face in the workplace, in our culture and at home. After voting on which topics our group wanted the interviewees to shed light on, we’ll be focusing on “Barriers + Challenges,” “Parenting + Working,” and “Advice to Younger Women +… Read more »

Matter Scores for Hydroxycut on Football’s Biggest Day

Integrated PR + Marketing Agency Tackles Brand Awareness for Weight-Loss Powerhouse Using In-Person Influencer Activations and Virtual Media Events. BOSTON, Feb. 22, 2022 – Matter Communications — a Brand Elevation Agency specializing in PR, creative services, digital marketing and strategy — announces its “Big Workout” campaign with Hydroxycut, which motivated people to stay healthy while enjoying football’s biggest event last month. One of America’s most popular… Read more »