Author: Matter

Working with Influencers: How to Build Authentic Partnerships + Engaging Content

Date: Categories: Press Releases, Uncategorized

BOSTON, Nov. 29, 2023 — Matter Communications — a Brand Elevation Agency that integrates PR, marketing and creative services — is hosting Working with Influencers: How to Build Authentic Partnerships and Engaging Content, a free, live webinar on Thursday, December 7, 2023. WHAT: WHEN: WHERE: WHO: WHY: Don’t miss this opportunity to unlock the secrets of authentic influencer partnerships and take your content creation to the next level. About… Read more »

Matter’s 2024 Marketing Outlook Survey Reveals Most Marketers Plan to Increase Investments to Build Their Brands

Date: Categories: Press Releases, Uncategorized

CMOs and Decision-Makers to Prioritize AI Tool Usage and Other High-ROI Marketing Tactics, Including Social, Content and Brand-building BOSTON, Nov. 1, 2023 — Matter Communications — a Brand Elevation Agency that integrates PR, marketing and creative services — today released findings from its 2024 Marketing Outlook Survey. The survey of CMOs and marketing/communications decision-makers uncovered many plans to increase budgets, incorporate AI tools and build their… Read more »

Matter’s Gusto Team Releases Guide to Help Companies Maximize Event ROI with Video

Date: Categories: Press Releases, Uncategorized, Video + Audio

Agency’s Award-winning Video Team Outlines How To Use Video Before, During and After Events To Boost Engagement and Brand Affinity BOSTON, October 3, 2023 — Gusto — a Matter company that brings brands to life with award-winning video, animation and podcast production — today announced its guide to maximizing event return on investment (ROI) with video, showing brands the most successful video assets to use before, during and… Read more »

Media on the Move: September 2023

Date: Categories: Public Relations, Uncategorized

Like the season’s falling leaves, the media moves have been piling up. From top-tier outlets like ABC News and FOX News, and throughout industries including fashion, entertainment, business and culture, our PR pros are sharing some of September’s biggest moves from reporters, editors and more.   ABC News Lauren Sher has been promoted to director of Good Morning America Digital. Previously, she was the managing editor… Read more »

Media on the Move: August 2023

Date: Categories: Public Relations, Uncategorized

With the final days of summer approaching, the “back to school” mentality has been prevalent across industries. And with no shortage of breaking healthcare headlines, August media moves were in full swing for healthcare reporters and editors — from promotions to departures to new employment opportunities. BBC News Global health correspondent, Naomi Grimley, leaves BBC News after 23 years. Previously, Grimley held the posts of political… Read more »

Want To Reach Gen Z? Matter to Host Webinar Revealing the New Rules of Consumer PR

Date: Categories: Press Releases, Uncategorized

Matter Shares Tips to Help PR, Social Media and Marketing Professionals Adapt Campaigns to Connect Brands with Gen Z Consumers BOSTON, Aug. 23, 2023 — Matter Communications — a Brand Elevation Agency that integrates PR, marketing and creative services — is hosting Reaching Gen Z: The New Rules of Consumer PR, a free, live webinar on Thursday, September 7, 2023. What:  Join us for a special… Read more »

Does Tech Have a Talent Problem? Pluralsight Names Matter AOR to Elevate Criticality of Technology Workfoce Development

Date: Categories: Press Releases, Uncategorized

Agency’s B2B Technology Team Grows Pluralsight’s Media Share of Voice with Comprehensive PR Program, Including Media Relations, Executive Thought Leadership, Content Development and More. BOSTON, August 15, 2023 — Matter Communications — a Brand Elevation Agency that integrates PR, marketing and creative services — today announced it has been named the agency of record (AOR) for Pluralsight, the leading technology workforce development company. Technology workforce development… Read more »

Media on the Move: July 2023

Date: Categories: Public Relations, Strategy, Uncategorized

While summer may be sweltering, it’s artificial intelligence (AI) that’s heating up tech. Despite rapid AI adoption across industries, the bots won’t be replacing tech journalists any time soon. In fact, the industry is hiring even more journalists dedicated to covering the latest in AI and technology — ensuring readers never miss a beat. Bloomberg Shirin Ghaffary will be joining the organization in September as a… Read more »

How to Grow Your Business with Media Coverage

Date: Categories: Public Relations, Uncategorized

“What do I do with media coverage once it comes in?” I’ve spent nearly two decades in PR, marketing and advertising, and I can count how many times this question has been asked on one hand. Far too few realize that what you do with media coverage is key to unlocking the ROI of public relations. Yes, quality coverage in the right places increases: But coverage… Read more »

Matter’s Gusto Team Releases Its 2023 Guide to 10 Must-Have Brand Videos

Date: Categories: Press Releases, Video + Audio

Agency’s Award-winning Video Team Reveals the 10 Videos Every Brand Needs to Successfully Support Each Stage of the Buyer’s Journey BOSTON, June 27, 2023 — Gusto — a Matter company and creative content house that brings brands to life with award-winning video and podcast production — today announced its 2023 Guide to must-have brand videos, helping companies engage audiences and create brand affinity at each stage of… Read more »

Matter Adds Three Cybersecurity Brands That Help Organizations Better Protect Themselves Against Global threats Through Technology, Training + Awareness

Date: Categories: Press Releases, Public Relations, Uncategorized

Agency’s Growing Cyber Team Boosts Brand Awareness and Market Differentiation for New Clients – Including Acalvio, Cymulate and SANS Institute – Within Hypercompetitive Cybersecurity Sector BOSTON, June 21, 2023 — Matter Communications — a Brand Elevation Agency that integrates PR, marketing and creative services — today announced the continued momentum of its cybersecurity client portfolio highlighted by significant additions from across the security spectrum. “Amidst evolving… Read more »

Media on the Move: June 2023

Date: Categories: Public Relations, Uncategorized

We are kicking off the summer with the latest media moves within consumer, food & beverage, and entertainment. As journalists’ bandwidths continue to be stretched – especially with recent newsroom cutbacks and ongoing writer strikes – empathy is everything. Additionally, keep in mind that many journalists will be enjoying well-deserved “Summer Fridays” and vacations as we pitch them and work toward their deadlines. Food Network Magazine… Read more »

Matter’s Gusto Team Wins Two Regional Emmy Awards for Graphic Arts at the 46th Annual Boston/New England Emmy Awards

Date: Categories: Press Releases, Uncategorized, Video + Audio

Honored by the National Academy of Television Arts and Sciences for Excellence in Artistic, Educational, Cultural, and Technical Progress BOSTON, June 15, 2023 — Gusto — a Matter company and creative content house that brings brands to life with award-winning video and podcast production —is proud to announce it has won two Boston/New England Regional Emmy® Awards for outstanding work in Graphic Arts. The Boston/New England Emmy®… Read more »