Thank you for joining us live! On October 22nd, Matter Health’s Vice President Ryan Lilly and Director Paul Berthiaume shared key takeaways and lessons learned while shepherding more than thirty healthcare brands through the pandemic, social movements and volatile political environment of this year. Participants also heard firsthand examples and direct commentary from guest speakers representing Matter Health’s client base and HITMC’s broader community. Check out… Read more »
Author: Ryan Lilly
We are fortunate at Matter to work with a myriad of amazing organizations that are contributing directly to the fight against COVID-19. The Matter Health team is proud to work closely on the second line supporting dozens of healthcare companies that are locked directly in the frontline fight against the pandemic.
We’ve certainly seen events before which have catalyzed social media, dominated the headlines and taken over the internet, but nothing on this scale.
When asked what the purpose of marketing is, most healthcare executives will say something like “to drive sales.” While that is certainly correct, it is an increasingly simplistic, and even shortsighted, approach to marketing in the modern era of healthcare.
For the third year in a row I was lucky to attend the annual Health IT Marketing and PR Conference or HITMC (pronounced hit-mick). While each conference has been valuable and informative, this year held special meaning for me personally for a few reasons, not the least of which was the location, which just so happened to be in Matter HQ’s backyard of Boston. Not only… Read more »
This piece originally appeared on O’Dwyer’s Public Relations News: While the healthcare industry has been talking about evolving for decades, we finally stand at the precipice of real change. With disruptors like Amazon, Berkshire Hathaway and JP Morgan pushing in, and mega-mergers like CVS and Aetna challenging traditional models of care, the pillars of this long-stagnant industry are finally being challenged. Couple this with skyrocketing out-of-pocket costs… Read more »
This piece originally appeared on the HITMC blog: The many predictions made at HITMC17 regarding increasingly blurred lines in healthcare seem to be coming to fruition. National headlines have been dominated for the last several months by stories regarding mega-mergers (CVS & Aetna, Cigna & Express Scripts) and speculation around technology giants like Amazon, Apple and Uber pushing into healthcare, not to mention JP Morgan and Berkshire… Read more »
Healthcare is in the midst of a major transformation, and technology promises to factor significantly into how this pillar of our society and economy comes out the other side. As the industry continues to evolve and shift further toward a value-based model, emerging technologies, such as the Internet of Things, Augmented Reality / Virtual Reality, Predictive Analytics, Big Data and Artificial Intelligence will be key. With… Read more »
I was fortunate enough to attend the annual Health IT Marketing and PR Conference or #HITMC (pronounced hit-mick) in Las Vegas. For those outside of the healthcare marketing and PR world, HITMC is a conference put on by one of the most successful and influential bloggers in the space, John Lynn, and his partner Shahid Shah, who is also a widely respected thought leader in the… Read more »
Picking a PR agency is a big decision, particularly for those that may have had sub-optimal experiences in the past or who have never run an agency search. Even experienced agency shoppers can find the process challenging. Let’s face it, you are making a major investment, which will immediately and directly impact your overall marketing budget – not to mention the future of your business. Having… Read more »
Since the time that I was in college, people have been talking about the “death” of print journalism and the shifting media landscape. We talked about it so much in fact, that my then journalism-major girlfriend wound up becoming my lawyer fiancé. Between a PR pro and a lawyer, I’m not sure which side of our union best represents the “dark side” – but I digress…. Read more »
What do Nike Shoes, local brews, foodies, hipsters and Matter Communications all have in common? Simple – all can be found in Portland Oregon. I have been fortunate enough to spend this week with some of Matter’s newest cohorts in our recently added Portland office. While I am here in an official capacity, it has hardly felt that way. There is something in the air in… Read more »