Last week I shared some thoughts related to the experience that clients have when engaged with a PR and social media agency that has a national presence – and this week I had the opportunity to spend some time with my dynamite crew of professionals in one of our offices on the West Coast. Here are a few reasons why I get pumped when I visit… Read more »
The opening of our new and expanded office in Boston has me thinking about all of our office locations – 5 nationwide – and how we’ve situated our smart and savvy staff in regions that directly benefit our clients. Here are a few credible reasons as to why clients should consider PR and social media agencies with the depth and breadth of multiple geographies. First, it… Read more »
I’m thrilled to spread the news that – with gusto! – Matter just expanded its footprint in the city of Boston! We’ve moved from our modest shared space to a custom-built location designed to encourage smart thinking, creativity, and which is conducive to generating results. It’s a place where smart and savvy PR professionals want to hang their hats – and we’ll be supporting our growth… Read more »
I just spoke with a dynamite young professional who is moving to the mid-west and leaving Matter after four years – Molly, we will miss you! – and that quick chat reminded how I am able to see more clearly the characteristics of an agency that provides employees with a career rather than just a job. (It’s visibility I have now, after working for a number… Read more »
PR Measurement and results are an important part of any PR program, and it’s something that’s in our DNA here at Matter Communications. Unlike PR’s closest relatives marketing and advertising where metrics are clearly defined and ROI is something that can be calculated, PR measurement has always been somewhat of a softer science. We recently had the pleasure of attending a seminar on the very topic… Read more »
As PR/social media/content creation pros, we’re all natural born storytellers at Matter. During these two weeks preceding the Super Bowl, there is a huge vacuum to fill on the airwaves, on sports (and now more than ever) entertainment blogs, newspapers, magazines, websites, etc. So we are here to help. Inspired perhaps by the song “88 Lines About 44 Women” here are “25 Storylines about Super Bowl… Read more »
Last week I had the tremendous pleasure of collecting the hardware associated with our agency being named a “Top Place to Work” by the Boston Globe – for the third year in a row! – and I’m taking some time to share how a business like ours receives such an accolade. We’re in great company, and while I’m confident that others on the Globe’s list manage… Read more »
All kinds of companies, organizations and enterprises are vying for media attention in today’s world and all have a compelling story to tell. But how do those in the not-for-profit space get their voices heard? After working at multiple nonprofits around the country, I’ve found that getting media coverage can be difficult no matter what, but for nonprofits, who aren’t always on the public’s radar, getting… Read more »
“Wow, this place was awarded among ‘Best Places to Work’ five times in a row, TOO!?” I thought to myself as I applied for a position at Matter a little over three months ago. Could I really begin my Public Relations career at my dream agency? Coming out as a college graduate, it’s hard to be too picky when it comes to your first real job… Read more »
Traveling from time to time is something you sign up for when making the choice to pursue a career in video production. It can be very exciting at times; getting to check out new places that you otherwise might never think of visiting. And although video production is a creative field, there are certainly those other times when the required tasks during the trip aren’t as… Read more »
On May 6, Matter Communications announced that it would open a new office in Boulder, Colorado. The tech, the startups, the passion for entrepreneurialism – what wasn’t to love? There is certainly a kinship between the People’s Republic and Matter’s headquarters in Massachusetts, so the announcement was met with excitement about what was to come. But wait, that was just a little over three months ago…. Read more »
Welcome to Lessons in PR, an ongoing series of public relations tips and advice from the professionals at Matter Communications. Have your own tip to submit? Respond in the comments or email vboynton@matternow.com. One of the most enticing and exhausting aspects of the PR industry is: variety. Unless you work with an in-house team (and sometimes even then), you’ll be exposed to astounding assortment of perspectives,… Read more »
I spent the summer after college graduation working alongside branding and marketing wizards in the Silicon Valley of Europe: Berlin. Throughout the summer, I learned to speak, write, and even eat spaghetti with a fork and spoon like a German, but nothing prepared me more for my current role as an Account Coordinator at Matter Communications than learning to do PR like one. To be clear,… Read more »
