The Matter Creative Team is growing! To kick off June, two new designers joined the team in our Massachusetts’ locations. We are excited to have them started on projects like the ones you can check out below. But first, check out our Q2 Sizzle Reel for highlights of our video work this quarter. Thank you, clients and collaborators! Video Production IMPROVING THE LIVES OF… Read more »
This month, the Matter Video Team created three distinctly different company overview videos for clients Threat Stack, Karv and BSW Wealth Partners. The Matter Design Team worked on landing pages, custom icon sets and an e-book. Check them out below. Video Production CLOUD SECURITY OPERATIONS SIMPLIFIED Threat Stack Karv delivers healthy, perfectly trimmed and portioned cuts of meat to your door. This playful culinary video… Read more »
Earlier this month, I had the privilege of attending the Healthcare IT Marketing & PR Conference (HITMC), a get-together specifically tailored to professionals in the healthcare marketing space. Daily sessions included strategy discussions about the common challenges healthcare marketers face, and how to overcome them. There were also panel discussions about how the holistic industry; an industry that has historically been slow to adapt to progressions… Read more »
The review or feedback phase of a video project can be the longest and most ill-defined aspect of the video creation process. When your project team and the video marketing agency you’re collaborating with aren’t on the same page, your video can stumble before it’s even out of the gates. After 7+ years and over 500 review cycles under our belt, we’ve identified a few best… Read more »
This March, the Matter creative team finished up some large scale projects for clients Bigtincan and CityPASS. Bigtincan came to Matter for a series of customer success stories. And CityPASS came to our design team looking to launch city-specific ads in 11 different markets. Check out the full case studies at the links below. Customer Success Stories for Bigtincan Across the United States families in… Read more »
“How can we make our content go viral?” If PR professionals gained a dollar each time this question was asked, maybe we wouldn’t be here. Kidding, of course! However, viral is a buzzword that we all hear frequently and, to avoid overuse, it’s important to understand what “going viral” truly means. Viral is an adjective meaning “quickly and widely spread or popularized especially by means of… Read more »
The Customer Success Manager, or CSM, is a potent position that’s come to prominence over the past few years in B2B marketing. This emergent role is in direct response to the inherent challenges of the SaaS subscription business model — chiefly customer retention and optimization (e.g., upselling and cross selling). When the growth of your business relies on expanding and optimizing your subscriber base it’s critical… Read more »
Along with working on the many projects below, The Matter Creative Team was named a finalist in PR Daily’s Video and Visual Awards in three categories this past month. Want to check out the winning projects? See below! Best Video Series: BroadSoft Best Infographic: Mavenir Best Recruitment Video: Cisco Cloudlock Video Production LEADING A CHANGE IN CLINICAL TRIALS Greenphire Hear from the GUESS team about… Read more »
It’s 2019, and drone videography isn’t the “next big thing” anymore- it’s certainly here to stay. With that said, everyone wants aerial views of their business or property but without the added stress of figuring out how to fly a drone without crashing. Is it possible to achieve these results without breaking your marketing budget? The answer is yes. Ever since the inception of FAA Part 107… Read more »
In an ever-changing, constantly bustling world where everyone seems to be connecting and disconnecting with content simultaneously, getting engagement can be a confounding battle. In the midst of all of this, human connection through storytelling can be one of the best tools in conveying your brand’s story “person to person.” There’s been a surge of simplicity with branded content, getting back to basics around what it… Read more »
Well, that stung. For a Patriots fan out of water living on the West Coast, Super Bowl LII was an emotional rollercoaster, culminating in championship derailment. Witnessing my hometown New England Patriots come within inches of a sixth league title was a natural cap on the well to my young, albeit fruitful, tenure as a Boston sports fan. But, I’m over it. I swear. Now on… Read more »
While you were surviving January, the Matter Creative team was busy creating new work for exceptional clients! This month the video team worked on everything from high-level explainers to product launches to recruitment videos. And on the design side, the team provides creative insight into a very important part of the design process: The Moodboard! Have an idea you’d like to work with us on? Contact… Read more »
All the usual principles of creating an impactful video — such as authenticity, clear storytelling, lively pacing and compelling visuals — apply to healthcare, but there are also a few industry-specific tips we’ve cultivated over our years of shooting videos with healthcare organizations. Follow these tips to avoid common pitfalls and land on a final product that’s all the more effective. Avoid Medical Jargon Let’s start… Read more »
