Video Team Wins 9 Honors at the Hermes Creative Awards
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Category: Video + Audio
How to Craft a Compelling Video Testimonial — Every Time
Your edit has a charismatic interviewee, beautiful B-Roll, snazzy motion graphics and a catchy music bed. Yet for some reason, the video just isn’t clicking: why is your customer testimonial broken? The answer might be narrative structure; or lack of it. Narrative structure can be thought of as the order in which your messaging points are presented to the viewer, and the content of those messaging… Read more »
The Latest + Greatest from Creative Services: March 2019
Wondering what we’ve been up to lately? We could not ask for a better quarter to kick off 2019, but after some cold outdoor video shoots (see above), we are certainly ready for that warmer weather. This quarter, the AVA Digital Awards recognized our team with a total of 8 awards. And our work with CityPASS and Dassault Systèmes were awarded Honorable Mention at the PR… Read more »
Out of Office with Senior Motion Graphics Designer, Nicole Bedard
When she’s not at her desk developing motion graphics, Nicole Bedard takes time to recharge by jumping out of planes. Nicole is the senior motion graphics designer at Matter and has been working out of our Newburyport office for two and a half years. Take a look inside the exciting world of competitive skydiving in this installment of Matter Out of Office. Q: Tell… Read more »
Creative Team Wins 8 Honors at the AVA Digital Awards
Matter’s Creative client work was recognized this year at the 2019 AVA Digital Awards. AVA Digital Awards is an international competition that recognizes outstanding work by creative professionals involved in the concept, direction, design and production of media that is part of the evolution of digital communication. Work ranges from audio and video productions- to websites that present interactive components such as video, animation, blogs, and podcasts-… Read more »
The Pros and Cons of On Location Vs. Trade Show Customer Testimonials
“I know our company needs some video customer testimonials to better communicate our value to prospects. But should we capture as many as possible at our annual trade show, or should we focus on shooting just a few on-site at our clients’ offices? What are the tradeoffs and considerations? What’s the best way to go about it?” We receive questions to this scenario a lot —… Read more »
The Latest + Greatest from Creative Services: December 2018
Wondering what we’ve been up to lately? Besides filming in seven different countries like Germany, Australia and Mexico, winning 13 awards for our creative work, and launching a client’s new brand alongside our PR and Digital Marketing peers, I would say we’ve been busy… If you’re looking to join a team that works hard and plays hard check out our open positions. Our Q4 Sizzle… Read more »
Appealing to Audience Appetites: A How-to Guide to Food Photography
“Everyone eats.” Food is synonymous with memory, Don’t believe me? Watch the climax from Ratatouille. It’s indicative of all cultures. Witness that in action by throwing on Parts Unknown: you’ll notice most of the conversations take place around a table layered with local food and drink. Whatever your relationship is to food, one thing remains clear: food is universal. Social media has made sharing our experiences… Read more »
Five Videos Your Brand Needs This Year
Creative Team Wins 13 Honors at the MarCom Awards
Matter’s Creative client work was recognized this year at the MarCom Awards. MarCom honors “excellence in marketing and communication while recognizing the creativity, hard work and generosity of industry professionals.” They have evolved into one of the largest and most-respected creative competitions in the world since their inception in 2004. Each year there are about 6,000 print and digital entries submitted from dozens of countries. This year,… Read more »
Our Experience at Oregon Documentary Camp
As a Video Producer here at Matter (and repping our Portland office!), I’m always looking to meet local filmmakers and explore the artist community — which is especially ripe in Portland. While working with clients to tell their brand stories every day, it’s important to explore the overlap between our approach and the styles and workflows of more traditional filmmaking experiences, such as documentary work. Which… Read more »
5 Reasons Why Video Is Your Strongest Marketing Tool
Introduce and excite. Explain and convince. Connect and amplify. With Video. Video can do it all, and over the past several years, it has become the king of online communication. It condenses your message into minutes or seconds, and then distributes it across platforms and around the world instantly. Now, more than ever, it has become the go-to tool in the marketing world — but why?… Read more »
The Latest + Greatest from Creative Services: 6.19.18
The Matter Creative Team is growing! To kick off June, two new designers joined the team in our Massachusetts’ locations. We are excited to have them started on projects like the ones you can check out below. But first, check out our Q2 Sizzle Reel for highlights of our video work this quarter. Thank you, clients and collaborators! Video Production IMPROVING THE LIVES OF… Read more »