Author: Hannah Osmani

Matter Social Second: June 2022

Welcome to another edition of The Matter Social Second — keeping you current about what’s trending in social media. We’re sharing the most important and impactful social stories from June. Click the headline to see the full story. LinkedIn Begins to Roll Out New Laugh Reaction A few months back, LinkedIn announced that it was testing a new reaction – a “funny” emote – and it’s… Read more »

Matter Social Second: May 2022

Welcome to another edition of The Matter Social Second — keeping you current about what’s trending in social media. We’re sharing the most important and impactful social stories from May. Click the headline to see the full story. LinkedIn Updates Algorithm to Deemphasize Certain Posts LinkedIn is updating its algorithm to crack down on specific posts and post types that users are sick of seeing. Seen… Read more »

Matter Social Second: April 2022

Welcome to another edition of The Matter Social Second — keeping you current about what’s trending in social media. We’re sharing the most important and impactful social stories from April. Click the headline to see the full story. Instagram Updating Ranking Algorithm to Focus on Original Content In hopes of giving creators the success and credit they deserve, Instagram will be focusing more on original content… Read more »

Matter Social Second: March 2022

Welcome to another edition of The Matter Social Second — keeping you current about what’s trending in social media. Our social team shares the most important and impactful social media stories from March. Click the headline to see the full story. Facebook Adds New Reactions to Reels An emoji is worth a thousand words! Facebook is expanding its Reel reactions, which will provide more ways to… Read more »

Matter Social Second: February 2022

Welcome to another edition of The Matter Social Second — keeping you current about what’s trending in social media. This month, our social team shares the most important and impactful social media stories from February. Click the headline to see the full story. Instagram Adds Story Likes In an effort to increase engagement, Instagram has added the ability to like a story. Previously, story reactions would… Read more »

Matter Social Second: January 2022

Welcome to another edition of The Matter Social Second — keeping you current about what’s trending in social media. This month, our social team shares the most important and impactful social media stories from January. Click the headline to see the full story. Instagram Tests Photo Re-rrangement Have you ever wanted to rearrange the order of the photos on your profile photo grid? Instagram is expanding… Read more »

Matter Social Second: December 2021

Welcome to another edition of The Matter Social Second — keeping you current about what’s trending in social media. This month, our social team shares the most important and impactful social media stories from December. Click the headline to see the full story. Instagram Reintroduces Chronological Order Feed Instagram is taking us back to 2014 with the return of chronological order scrolling. When Instagram first launched… Read more »

Matter Social Second: November 2021

Welcome to another edition of The Matter Social Second — keeping you current about what’s trending in social media. This month, our social team shares the most important and impactful social media stories from November. Click the headline to see the full story. Instagram Tests Collaborative Posting Instagram is currently testing out a feature that allows two users to post the same content on both accounts… Read more »

Twitter Super Follows – A Super Social Media Strategy?

Twitter has begun testing its newest feature — super follow — which allows creators to provide subscription-only content. Users will pay a monthly price to “super follow” their favorite accounts and will gain access to additional and exclusive content. According to The Verge, creators can charge $2.99, $4.99 or $9.99 per super follow, and will receive 97% of all earnings until they reach $50,000. Once they… Read more »

Matter Social Second: October 2021

Welcome to another edition of The Matter Social Second — keeping you informed about what’s trending in social media. This month, our social team shares the most important and impactful social media stories from October. Click the headline to see the full story. Facebook Launches Reels for US Users After being in testing mode since March, Facebook Reels have launched. These short-form videos are a similar… Read more »

Matter Social Second: September 2021

Welcome to another edition of The Matter Social Second — keeping you informed about what’s trending in social media. This month, our social team shares the most important and impactful social media stories from September. Instagram Removes Swipe-Up Feature for Stories Instagram has begun the removal of the infamous swipe-up feature and is replacing it with a link sticker. This feature will still be available to… Read more »

Sticking it to the ‘Gram — Instagram Swapping out Swipe Up for Stickers

Imagine it: You’re tapping through your Stories, and an influencer you follow posts something you want to react to. You swipe up to hit it with that Lit emoji and all of the sudden, poof, you’re on some product page. We’ve all been there and it’s not great. But change is in the air, dear reader: Instagram has begun the removal of the infamous swipe-up feature… Read more »