Our world is a loud place — we’re constantly bombarded with advertisements competing for space in our busy day. But if you really want to capture someone’s attention, you don’t want to just shout louder. You want to speak directly to them. To reach your target audience, you have to — well — target them. With Account-Based Marketing (ABM), you align your sales and marketing efforts to… Read more »
Ten years ago, the word “blog” often referred to an individual offering personal musings on travel, fashion or politics. Now, blogs are one of the most powerful marketing tools a company can use, employed by small businesses and mega-corporations alike: half of the top 200 Fortune 500 companies had a corporate blog in 2018, and marketers that prioritize blog programs see ROI grow dramatically. A business… Read more »
Welcome to another edition of The Matter Social Second — keeping you current about what’s trending in social media. We’re sharing the most important and impactful social stories from April. Click the headline to see the full story. Instagram Updating Ranking Algorithm to Focus on Original Content In hopes of giving creators the success and credit they deserve, Instagram will be focusing more on original content… Read more »
Welcome to another edition of The Matter Social Second — keeping you current about what’s trending in social media. Our social team shares the most important and impactful social media stories from March. Click the headline to see the full story. Facebook Adds New Reactions to Reels An emoji is worth a thousand words! Facebook is expanding its Reel reactions, which will provide more ways to… Read more »
Back in 2020, the future of Out-of-Home (OOH) advertising wasn’t looking so good. With exponentially fewer people out and about, OOH ad exposure all but vanished. Commuters stopped heading to the office, consumers flocked to online shopping and travelers cancelled flights, leaving highway billboards, grocery store posters and airport taxi ads unseen. In this disrupted landscape, marketers did what we do best – we adapted… Read more »
Welcome to another edition of The Matter Social Second — keeping you current about what’s trending in social media. This month, our social team shares the most important and impactful social media stories from February. Click the headline to see the full story. Instagram Adds Story Likes In an effort to increase engagement, Instagram has added the ability to like a story. Previously, story reactions would… Read more »
There’s a lot that goes into driving success for brands. When determining overall business and marketing goals, the biggest objective our B2B clients list is driving actions, like landing page form submissions or scheduling a demo. However, executing campaigns that are designed to drive conversions doesn’t always make sense if your audience isn’t educated about your brand. They won’t be able to quickly recall your company,… Read more »
Welcome to another edition of The Matter Social Second — keeping you current about what’s trending in social media. This month, our social team shares the most important and impactful social media stories from January. Click the headline to see the full story. Instagram Tests Photo Re-rrangement Have you ever wanted to rearrange the order of the photos on your profile photo grid? Instagram is expanding… Read more »
Before you go to the grocery store, you check your fridge to make sure you don’t wind up with four cartons of eggs – again. When you build a marketing plan for your brand, you’re going to want to conduct an audit. Brand audits are the fridge-checks of marketing. In marketing, audits reveal areas of opportunity, trends in the market, background on an industry, target audience… Read more »
Welcome to another edition of The Matter Social Second — keeping you current about what’s trending in social media. This month, our social team shares the most important and impactful social media stories from December. Click the headline to see the full story. Instagram Reintroduces Chronological Order Feed Instagram is taking us back to 2014 with the return of chronological order scrolling. When Instagram first launched… Read more »
As the digital landscape continues to expand and evolve, consumers and businesses have more ways than ever before to discover brands, search for solutions and connect with clients. New channels that allow marketers to reach their target audience seem to appear every other day. Trends on social media are driving engagement in one moment and are forgotten in the next. A recent survey shows 87% of… Read more »
Welcome to another edition of The Matter Social Second — keeping you current about what’s trending in social media. This month, our social team shares the most important and impactful social media stories from November. Click the headline to see the full story. Instagram Tests Collaborative Posting Instagram is currently testing out a feature that allows two users to post the same content on both accounts… Read more »
Twitter has begun testing its newest feature — super follow — which allows creators to provide subscription-only content. Users will pay a monthly price to “super follow” their favorite accounts and will gain access to additional and exclusive content. According to The Verge, creators can charge $2.99, $4.99 or $9.99 per super follow, and will receive 97% of all earnings until they reach $50,000. Once they… Read more »
